Bilingual Social Media Strategist

Manulife John Hancock; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Manulife Canada is seeking a Social Media Specialist to manage our organic social content stream and advance the One Manulife story across priority channels. You will plan the social calendar, develop creative programs, and partner with marketing leads across business lines to ensure timely, relevant content that resonates with diverse audiences.

You will work closely with Communications, creative teams, executives, and internal and external partners, using performance insights to strengthen

Qualifications

• Three to five years of experience in social media, content marketing, communications, or a related field.
• Fully bilingual English/French with strong written and verbal communication skills in both languages.
• Experience managing organic social media programs and developing content for corporate or consumer audiences.
• Strong editorial judgment and ability to translate complex topics into clear, engaging social content.
• Demonstrated creativity and experience developing new content concepts, formats, or programs.
• Strong knowledge of social platforms, audience behaviour, and evolving content practices, particularly LinkedIn.
• Familiarity with GEO principles and best practices.
• Experience working with senior leaders, cross-functional partners, agencies, and creative teams.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience using performance insights to guide content decisions and improve results.
• High attention to detail and understanding of content governance in a regulated environment.
• Fully bilingual (French/English): communicate in English and French to support clients from various jurisdictions outside of Quebec.

Responsibilities

• Manage the development and execution of Manulife Canada’s organic social media strategy.
• Lead editorial planning across our social channels, balancing brand, business, audience, and reputational priorities.
• Develop the social content calendar to ensure content is timely, relevant, and aligned with brand standards.
• Provide guidance to internal partners on content, channels, formats, and best practices.
• Develop creative social-first content programs and multimedia formats, including video, for priority channels.
• Identify opportunities to engage leaders, employees, and internal partners to strengthen social presence.
• Monitor emerging platform trends and test new approaches for scale.
• Collaborate with writers, designers, videographers, agencies, and internal partners to produce high-quality social content.
• Guide content from concept through briefing, production, approval, publishing, and optimization.
• Ensure content is clear, engaging, accessible, and appropriate for each platform and audience.
• Look for opportunities to integrate AI tools and improve workflows.
• Work with optimization teams to ensure discoverability of social content.
• Use audience and performance insights to strengthen planning and channel effectiveness.
• Establish measures of success and provide reporting on performance and recommendations.
• Maintain governance and approval processes with Brand, Communications, Legal, and Compliance partners.
• Support response planning with the community management team.
• Collaborate with internal teams to optimize content and maximize paid opportunities.

Skills

Social media management

Content marketing

Editorial judgment

Project management

Bilingual English/French

Education

Bachelor's degree in communications or related field

Tools

Hootsuite

Social listening tools

Analytics tools

AI-enabled content tools

Job description

Manulife Canada is seeking a Social Media Specialist to manage our organic social content stream and advance the One Manulife story across priority channels. You will plan the social calendar, develop creative programs, and partner with marketing leads across business lines to ensure timely, relevant content that resonates with diverse audiences.

You will work closely with Communications, creative teams, executives, and internal and external partners, using performance insights to strengthen