Banking Social Media Coordinator - Organic & Paid Content

BeachHead; Toronto; On-site; CAD 58,000 - 69,000; Full time

Job summary

BeachHead is seeking a Banking Social Media Coordinator - Organic & Paid Content to support candidate attraction through engaging content creation, copywriting, and social media publishing. You will develop stories, imagery, newsletters, and other materials, bringing the employee value proposition to life across digital channels and contributing to employer-brand initiatives.

The role involves performance analysis, collaboration with internal stakeholders, and managing multiple priorities to

Qualifications

• Three or more years of marketing, social media, content, or communications experience.
• Strong writing, editing, and copywriting skills.
• Knowledge of organic social media platforms, content development, and industry best practices.
• Experience managing paid campaigns on LinkedIn and Instagram.
• Proficiency with Meta Business Manager and LinkedIn Campaign Manager.
• Experience using social media publishing software, preferably Sprinklr.
• Experience with graphic design and editing software, including Adobe Creative Suite.
• A creative portfolio demonstrating professional corporate work unrelated to academic projects.
• Ability to develop engaging content for social and digital channels.
• Strong organizational skills and the ability to manage competing priorities.

Responsibilities

• Create and publish regular content for LinkedIn and Instagram channels.
• Manage marketing intake requests, content planning, publishing, community management, and performance reporting.
• Develop internal and external digital content to support talent attraction initiatives.
• Produce social media content, newsletters, static imagery, and other marketing materials as required.
• Brainstorm creative concepts and develop scripts that showcase colleague experiences and career growth.
• Review social media data to identify content performance insights and apply learnings to future strategies.
• Support content updates across candidate attraction channels, career websites, and employment-related platforms.
• Collaborate with internal stakeholders to deliver high-quality content within planned timelines.
• Manage multiple priorities and complete assignments according to established deadlines.

Skills

Marketing experience

Social media management

Copywriting

Paid campaigns

Meta Business Manager

LinkedIn Campaign Manager

Sprinklr

Adobe Creative Suite

Content development

Organization

Tools

Sprinklr

Meta Business Manager

LinkedIn Campaign Manager

Adobe Creative Suite

Jira

Confluence

Job description

Are you passionate about social content, storytelling, and talent attraction?

Working with one of our top financial clients, this role calls for a Banking Social Media Coordinator - Organic & Paid Content to support candidate attraction through engaging content creation, copywriting, social media publishing, and performance analysis. You will help bring the employee value proposition to life across digital channels by developing compelling stories, social content, newsletters, imagery, and other marketing materials. This opportunity offers exposure to a collaborative candidate attraction team and the chance to contribute to meaningful employer-brand and recruitment-marketing initiatives.

Pay rate range (CAD): $41.83/hr - $50.20/hr

Responsibilities

• Create and publish regular content for LinkedIn and Instagram channels.
• Manage marketing intake requests, content planning, publishing, community management, and performance reporting.
• Develop internal and external digital content to support talent attraction initiatives.
• Produce social media content, newsletters, static imagery, and other marketing materials as required.
• Brainstorm creative concepts and develop scripts that showcase colleague experiences and career growth.
• Review social media data to identify content performance insights and apply learnings to future strategies.
• Support content updates across candidate attraction channels, career websites, and employment-related platforms.
• Collaborate with internal stakeholders to deliver high-quality content within planned timelines.
• Manage multiple priorities and complete assignments according to established deadlines.

Desired Skill-Set

• Three or more years of relevant marketing, social media, content, or communications experience.
• Strong writing, editing, and copywriting skills.
• Knowledge of organic social media platforms, content development, and industry best practices.
• Experience managing paid campaigns on LinkedIn and Instagram.
• Proficiency with Meta Business Manager and LinkedIn Campaign Manager.
• Experience using social media publishing software, preferably Sprinklr.
• Experience with graphic design and editing software, including Adobe Creative Suite.
• A creative portfolio demonstrating professional corporate work unrelated to academic projects.
• Ability to develop engaging content for social and digital channels.
• Strong organizational skills and the ability to manage competing priorities.

Nice to Have

• Experience with Adobe Creative Suite.
• Experience working in an agile environment.
• Familiarity with Jira and Confluence.
• Background in recruitment marketing or employer branding.

BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.