B2B SaaS Product Marketing Writer

Payworks-Inc.; Calgary; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Payworks is seeking a Product Marketing Specialist to translate technical product specs and updates into clear, buyer-centric messaging for the Canadian market. This writing-driven role collaborates with Product Marketing Manager to craft launch communications and educate clients.

You will support content across web, email, sales tools, and webinars, maintain messaging assets, and enable the field with templates and demo decks.

Qualifications

• Post-secondary education in Marketing, Communications, or related field.
• 2–4 years in marketing communications or product marketing (B2B).
• Excellent writing and editing to translate technical info into buyer-centric messaging.
• Ability to adapt messaging across formats and channels.
• Collaborative across Marketing, Sales, Product, and Client Experience.
• Experience with AI tools like Claude to accelerate content.

Responsibilities

• Craft product launch communications and buyer-centric messaging.
• Create client-focused content and webinars copy.
• Maintain product positioning documents and messaging frameworks.
• Support field enablement with decks, one-pagers, and talk tracks.
• Experiment with AI to accelerate drafts and templates.

Skills

Copywriting

Content marketing

B2B marketing

AI writing tools

Education

Post-secondary Marketing/Comms

Tools

Salesforce

Highspot

Asana

Monday.com

Job description

Payworks is seeking a Product Marketing Specialist to translate technical product specs and updates into clear, buyer-centric messaging for the Canadian market. This writing-driven role collaborates with Product Marketing Manager to craft launch communications and educate clients.

You will support content across web, email, sales tools, and webinars, maintain messaging assets, and enable the field with templates and demo decks.