AI-Driven Marketing Programs Lead

Rockport Networks Inc.; Toronto; On-site; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Flexible work arrangements

Paid time off

Job summary

Cerio is seeking a Marketing Programs Manager to drive brand awareness, customer and partner engagement, and growth through impactful programs in Toronto, Ottawa, or Montréal.

You will own field marketing, event planning, digital marketing, content creation, and brand development, partnering with Sales and Product to translate complex tech into compelling messaging and measurable ROI, including leveraging AI tools.

Qualifications

• Strategic marketer with 10+ years in B2B tech/SaaS/AI environments.
• Proven ability to translate technologies into targeted marketing with buyer personas.
• Experience using AI tools in the marketing pipeline and driving campaigns.
• Strong field marketing, event management, and digital marketing experience.
• Excellent written and verbal communication with ability to simplify complex tech.
• Experience creating content and managing multiple channels.
• Demonstrated ability to build brand awareness and support lead generation.
• Strong project management and ability to multitask in fast-paced settings.
• Entrepreneurial, organized, and comfortable working independently.
• Curious about AI and emerging marketing technologies.
• Bilingual English/French is highly desirable.

Responsibilities

• Develop and execute field marketing and event programs (conferences, trade shows, webinars, customer events).
• Manage event logistics, sponsorships, vendors, budgets, and post-event follow-up.
• Create compelling marketing communications, content, presentations, sales collateral, newsletters, and social media.
• Oversee digital marketing (website, email, social media, SEO/SEM, campaigns).
• Build brand awareness and strengthen positioning in target markets.
• Collaborate with Sales to support lead generation and pipeline development.
• Leverage AI tools to enhance content, market intelligence, personalization, and productivity.
• Track marketing performance and optimize campaigns to demonstrate ROI.
• Ensure consistent brand messaging and visual identity across activities.

Skills

Strategic thinking

Execution focus

Field marketing

Digital marketing

Content creation

AI tools

Lead generation

Project management

Bilingual EN/FR

Sales collaboration

Job description

Cerio is seeking a Marketing Programs Manager to drive brand awareness, customer and partner engagement, and growth through impactful programs in Toronto, Ottawa, or Montréal.

You will own field marketing, event planning, digital marketing, content creation, and brand development, partnering with Sales and Product to translate complex tech into compelling messaging and measurable ROI, including leveraging AI tools.