Senior Manager, Growth Marketing

Questrade Financial Group; Toronto; Hybrid; CAD 150,000 - 170,000; Full time

Benefits offered by this job

RRSP matching

Health & wellness benefits

Tuition subsidies

Parental top-up

Hybrid work environment

Paid vacation & sick days

Community involvement day

Job summary

Questrade Financial Group is seeking a Sr. Manager, Growth Marketing to drive high-value customer acquisition across growth, brand and product initiatives.

You will forecast performance, lead testing frameworks, and coordinate with Creative Studio, Analytics, Product Marketing, Lifecycle, and Engagement teams in a hybrid GTA setting. The role requires 6+ years in growth marketing with hands-on experience in a modern stack (Meta/Google ads, GA4, Amplitude, AppsFlyer).

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field or equivalent experience.
• 6+ years in growth marketing, performance acquisition, or multi-channel growth roles in high-growth settings.
• Proven track record optimizing measurement, incrementality, attribution, and funnel optimization.
• Deep expertise in acquisition forecasts, budgets, and growth economics.
• Led complex acquisition programs with internal and external partners across teams.
• Hands-on experience with modern growth stack: Meta/Google ads, programmatic, GA4, Amplitude, AppsFlyer, etc.
• AI-native mindset; prioritizes automation and strong judgement.
• Experience building growth programs in-house with measurable downstream impact.
• Ability to partner with creative, product, analytics, lifecycle teams to stay razor-focused.

Responsibilities

• End-to-end growth strategy and execution for high-value customer acquisition.
• Growth economics, forecasting, and optimizing capital allocation across channels.
• Advanced measurement and insights: attribution, incrementality, funnel analytics.
• Conception and testing of new acquisition opportunities across channels and formats.
• Lead cross-functional growth initiatives with diverse teams.
• Direct multi-channel optimization across paid media, SEO, CRO, web/app experiences.
• Manage day-to-day with external agencies and vendors, ensuring targets.
• Capitalize on governance: clear workflows, milestones, and reporting.
• Build repeatable growth systems and playbooks for scalable results.

Skills

Growth strategy

Performance acquisition

Multi-channel marketing

Forecasting

Measurement & attribution

Analytics

Agency management

Cross-functional leadership

AI automation

Growth stack (ads, SEO, CRO)

Education

Bachelor's degree in Marketing/Business/Analytics or related field

Tools

GA4

Amplitude

AppsFlyer

Haus

Northbeam

Ahrefs

Semrush

YouGov

Tracksuit

Meta Ads

Google Ads

Job description

Questrade is on a mission to help Canadians to become much more financially successful and secure. For nearly 30 years, Questrade Financial Group has been delivering on that mission through investing, banking, mortgages, and real estate. Together, we tilt finance in favour of ambitious Canadians, creating new ways for them to seize the financial future they deserve. We're looking for people who are ready to enter their career inflection point. Mission-driven, exceptional folks that never settle. The work here is hard because the responsibility is real. If that's the standard you've been looking for, keep reading. Req # 4297

The return on your career investment

• Compensation and incentives built to reward the value you bring.
• RRSP matching of up to 6%.
• Health and wellness resources and programs, including $5,000 in mental health practitioner coverage.
• $5,000 in tuition subsidies for job-related courses, every year.
• 100% parental top-up, up to 26 weeks for birthing parents and 18 weeks for non-birthing parents.
• A hybrid environment, with at least three days in the office built for working together.
• Paid vacation, personal, and sick days.
• A community care day to give back to the causes you care about.

This job posting is for an existing vacancy.

We’re looking for our next Sr. Manager, Growth Marketing

The Sr. Manager, Growth Marketing is the day-to-day strategic lead and cross-channel engine driving new, high-value customer acquisition at QuestEnterprise. Acting as an end-to-end growth captain, this role bridges business strategy with full-funnel execution to drive profitable acquisition across growth, brand and product initiatives, and integrated campaigns. Responsible for customer growth economics, performance forecasting, and leading our growth marketing programs, the Sr. Manager couples deep analytical rigour with continuous experimentation to scale user growth efficiently across all touchpoints.

The mandate

In This Role, You Will

• End-to-end growth strategy and execution: Designing, championing, and executing full-funnel customer acquisition strategies for both growth-led initiatives and integrated Brand and Product Marketing programs, all aimed at high-value customer acquisition.
• Growth economics and portfolio performance: Owning growth marketing performance metrics and forecasting models, and optimizing capital allocation and channel mix to ensure scalable, profitable acquisition outcomes.
• Advanced measurement and insights: Spearheading channel attribution, incrementality testing, and funnel analytics to measure true incremental campaign impact and synthesize it into actionable business insight.
• Acquisition ingenuity and experimentation: Conceiving and testing innovative acquisition opportunities from scratch, including novel placements, audience segments, creative formats, promotional offers, and digital experiences.
• Cross-functional and integrated campaign leadership: Serving as the primary growth marketing liaison across Creative Studio, Lifecycle, Analytics, Product Marketing, Brand Marketing, Onboarding, and Engagement teams to integrate acquisition mechanics seamlessly.
• Channel optimization and testing: Directing multi-channel performance across paid media, SEO/AEO, CRO, web and app surfaces, and promotional constructs by deploying structured, repeatable testing frameworks and scaling systems.
• Agency and partner management: Leading day-to-day operational relationships with external agencies, vendors, and tech partners, establishing key deliverables and holding partners accountable to targets.
• Program leadership and governance: Captaining multi-channel growth programs independently from initial brief through post-mortem analysis, with clear project workflows, milestones, and cross-team communication.
• Systematic growth: Building repeatable systems and playbooks rather than one-off wins that don't scale — seeing every initiative as its own puzzle, without starting from scratch when proven patterns already exist.

You’re ready for this mandate if you have the following qualifications

• Have a Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience
• Have 6+ years of progressive experience in growth marketing, performance acquisition, or multi-channel growth strategy roles, including time in a high-growth organization with meaningful external acquisition stakes
• Have a proven track record optimizing marketing measurement, incrementality methodology, multi-touch attribution models, and data-driven funnel optimization — and can still make sharp decisions with imperfect data
• Have deep expertise building acquisition forecasts, managing performance budgets, and driving scalable growth economics
• Have independently captained complex acquisition initiatives, leading relationships with both internal stakeholders and external agency partners, and can partner closely with creative, product, analytics, and lifecycle teams to keep execution sharp
• Have deep, hands-on experience across a modern growth marketing stack, including but not limited to media buying (e.g. Meta Ads, Google Ads, and other programmatic, search, and social platforms), performance analytics (e.g. GA4, Amplitude, AppsFlyer, Haus, Northbeam), and brand/category research (e.g. Ahrefs, Semrush, YouGov, Tracksuit)
• Have built growth programs in-house and owned the downstream impact of those decisions
• Are AI-native, consistently seeking out automation over manual effort and exercising strong judgement on the appropriate path forward

Nice to have

• Have growth marketing experience within e-commerce, B2C, and/or financial services categories
• Have directly managed external media buying (online and offline), SEO, or performance marketing agencies

Additional Information

This role sits within QuestEnterprise, in the Growth Marketing team, and reports to the Lead, Growth Marketing. There are likely no direct reports to start. You will lead indirectly across Paid Media, SEO, CMS, and CRO practitioners within Growth Marketing, and partner with Sr. Managers across Product Marketing, Brand Marketing, Lifecycle, Engagement, Analytics, and Product. This is a Full Time Regular position based in the GTA.

Compensation Information

• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Base salary range

$150,000 - $170,000 CAD

Technology and AI

We mix human ingenuity with advanced technology. For ambitious builders like you, we provide the latest technology to enable your creativity. You'll have everything you need to build the best outcomes and products for our clients.

Diversity and Inclusion

At Questrade Financial Group of Companies, we’re committed to fostering a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect. Our global team reflects the diversity of the communities we serve and operate in.

Accessibility statement

Candidates selected for an interview are contacted directly. If you require accommodation during the recruitment or selection process, please let us know. We will work with you to meet your needs.

AI in hiring

Questrade Financial Group of companies Applicant Tracking System uses artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.