Demand Marketing Program Manager

Avanciers Inc.; Toronto; Hybrid; CAD 72,000 - 88,000; Full time

Job summary

Avanciers Incorporated is seeking a Demand Marketing Program Manager for a hybrid role in Toronto. You will oversee end-to-end program management of marketing campaigns, assets, and content, coordinating with GTM teams and external partners to drive demand and revenue.

A strong background in B2B/SaaS marketing and data-driven decision making is essential. The role requires excellent communication, multi-project oversight, and the ability to manage budgets, contracts, and localization across

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in demand generation or digital marketing in B2B or SaaS.
• Exceptional organizational and program management skills.

Responsibilities

• Lead program management of marketing content and thought leadership initiatives with structured workflows and timelines.
• Create charters, SOWs, and detailed project plans with milestones.
• Coordinate creation of marketing assets across channels (email, social, web, webinars).
• Monitor daily program activities to meet deadlines and goals.
• Align lead generation strategies with revenue goals across GTM teams and regions.
• Secure necessary skills and resources with internal marketing teams and resource managers.
• Communicate program status, goals, and risks to stakeholders.
• Oversee external content agencies and ensure high-quality materials meet brand standards.
• Manage program budgets and track expenditures within constraints.
• Negotiate contracts with external partners and assess their impact on campaigns.
• Collaborate to activate demand generation assets across global/regional channels.
• Oversee localization to tailor content for segments and markets.
• Work with regional teams to identify gaps and adapt promotions to local audiences.
• Create and maintain a BOM for marketing programs for regional teams.
• Build marketing automation processes and lead scoring models for smooth handoffs to sales.
• Analyze campaign performance and translate insights for regional leadership.

Skills

Demand generation experience

Program management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Business

Job description

Avanciers is a premier IT Staffing/Consulting organization and we are currently recruiting for a contract role for one of our premier client in Canada for Demand Marketing Program Manager.

Title: Demand Marketing Program Manager

Duration: 1+ Years

Location: Toronto, ON (Hybrid)

Annual Salary: CAD$80k per annum + benefits

Key Qualifications

• Proven experience in demand generation or digital marketing roles, specifically within B2B or SaaS environments.
• Exceptional organizational and program management skills, with experience overseeing multiple projects simultaneously.
• Strong analytical skills to evaluate campaign performance and adjust strategies based on data-driven insights.
• Excellent verbal and written communication skills, with the ability to manage both internal stakeholders and external vendors.
• Bachelor's degree in Marketing, Business, or 3-5 years related experience.

Responsibilities

• Lead the program management of marketing content and thought leadership initiatives, translating high-level campaign plans into structured workflows and timelines.
• Develop and maintain comprehensive project charters, statements of work (SOW), and detailed project plans to provide clear guidelines for milestones.
• Coordinate the creation of marketing assets across various channels, including email, social media, web copy, and webinars.
• Monitor daily program activities to ensure every team member adheres to specified deadlines and project goals.
• Act as a primary liaison between the marketing and GTM teams to ensure lead generation strategies are fully aligned with revenue goals.
• Work closely with resource managers and internal marketing teams to identify and secure the necessary skills and resources for project delivery.
• Meet regularly with stakeholders to communicate program status, goals, and potential risks.
• Oversee external content development agencies and vendors, ensuring they deliver high-quality materials that meet brand standards and project requirements.
• Manage program budgets diligently, tracking expenditures to ensure all marketing activities remain within the allocated financial parameters.
• Negotiate contracts with external partners and evaluate the effectiveness of their contributions to the campaign.
• Collaborate with the internal team to manage the activation of demand generation assets across global and regional channels.
• Oversee the localization process, ensuring that marketing content is appropriately tailored for specific customer segments and geographic markets.
• Partner with regional marketing teams to identify market gaps and adapt promotional strategies to local audience behavior.
• Create and maintain a comprehensive Bill of Materials (BOM) for all marketing programs, providing regional teams with a clear inventory of available assets.
• Build out and optimize marketing automation processes and lead scoring models to ensure seamless handoffs to regional sales teams.
• Analyze the effectiveness of existing campaigns and translate performance data into actionable insights for regional leadership.

This is an active job and application deadline is Nov 30, 2026

This posting may close earlier if a suitable candidate is found

Artificial Intelligence (AI) Disclosure

• We use AI-enabled tools to assist in screening applications based on job-related criteria.

Our Commitment to Diversity and Inclusion

Avanciers Incorporated is an equal opportunity employer committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other protected characteristic. We are committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Important Information for Applicants

• Only candidates selected for an interview will be contacted
• Proof of qualifications may be requested
• Background checks may be conducted as part of the hiring process
• Avanciers Incorporated does not use Canadian Social Insurance Numbers (SIN) during the application process

Avanciers Incorporated thanks all applicants for their interest; however, only those selected for an interview will be contacted.