B2B Growth Marketing Manager

Instacart; Canada; Remote; CAD 117,000 - 130,000; Full time

Job summary

An established industry player is seeking a B2B Growth Marketing Manager to lead innovative marketing strategies for their Enterprise offerings. This role involves creating demand generation strategies, optimizing campaigns, and collaborating with various teams to enhance market presence. The ideal candidate will have extensive experience in B2B digital marketing, particularly within a SaaS environment, and will thrive in a dynamic, fast-paced setting. Join a forward-thinking company that values flexibility and creativity, and help shape the future of grocery delivery in the B2B space.

Benefits

Flexible work environment

Equity grants

Annual refresh grants

Market-competitive compensation

Comprehensive benefits package

Qualifications

• 6+ years in B2B digital marketing or channel marketing at a B2B SaaS company.
• Proficiency in marketing automation tools and CRM platforms.

Responsibilities

• Create demand and lead generation strategies for the Enterprise team.
• Optimize campaigns and manage Retailer-facing CRM programs.
• Analyze cohort data to drive targeted messaging and campaigns.

Skills

B2B digital marketing

Channel marketing

Lead generation

Data analysis

Marketing automation tools

CRM platforms

SaaS growth experience

Tools

SalesForce Account Engagement (Pardot)

Google Analytics

Google Ads Manager

LinkedIn Advertising

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role

We are looking for a B2B Growth Marketing Manager, focused on Enterprise B2B offerings: Instacart Platform. This person will be responsible for working with stakeholders to build and execute marketing strategies to reach, engage and acquire new retailers.

About the Team

The B2B Growth Marketing team drives impactful growth by helping retailers and brands discover and understand the value of our solutions, enabling them to thrive and compete in the online grocery industry. As strategic partners to internal stakeholders, the team brings marketing expertise to elevate go-to-market plans and deliver high-performing campaigns. Through collaboration, innovation, and focused execution, B2B Growth Marketing plays a pivotal role in helping the company achieve its ambitious goals.

About the Job

While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Instacart’s mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.

• Create demand and lead generation strategies across platforms that drive awareness, engagement, leads, and sales for the Enterprise team.
• Continuously optimize campaigns, testing formats, content, audiences and other variables.
• Responsible for the planning, execution, and management of Retailer-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via SalesForce Account Engagement (Pardot).
• Own the strategy, development and execution of all paid media across paid social and paid search.
• Research and recommend additional marketing channels/media partners that support enterprise business goals, developing and executing a holistic growth strategy.
• Partner with Product and Product Marketing to support go-to-market strategies with channel marketing plans.
• Work with the events team to send email invites, and develop event follow-up campaigns to nurture leads.
• Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.
• Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing.
• Oversee external paid media agency relationships for retailer marketing.
• Serve as the marketing operations contact, partnering with sales operations to track, measure, and optimize campaigns.
• Support Product Marketing in maintaining and optimizing Instacart Platform website.

About You

• 6+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company
• Proficiency in marketing automation tools (SalesForce Account Engagement)
• Thrives in a fast-paced, cross-functional role
• Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization
• Creates a culture of experimentation, learning, and a growth mindset.
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Deep understanding of the market, applied technologies, and domain expertise in channel marketing

Minimum Qualifications

• SaaS growth experience
• Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
• Knowledge of Google Analytics, Google Ads Manager, LinkedIn Advertising
• Lead generation experience
• Ability to interpret complex data to make informed decisions
• B2B marketing experience

Preferred Qualifications

• Experience with ABM campaigns a plus
• Marketing operations experience a plus
• Experience managing agencies

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$117,000—$130,000 CAD