AWS Marketing Manager

Softchoice; Toronto, Oakville, Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading IT solutions provider is looking for a Marketing Manager focused on AWS. This role drives results by integrating AWS technologies into marketing programs, enhancing lead generation, and optimizing partner-driven sales through digital channels. Ideal candidates will have a strong analytical mindset, collaborative skills, and experience in partner marketing within a B2B environment.

Benefits

Flexible work schedule

Competitive benefits starting on day one

Award-winning workplace culture

Commitment to diversity and inclusion

Qualifications

• 3-5 years of experience in partner marketing or demand generation.
• Experience in B2B environments preferred.
• Proficiency in tracking and analyzing campaign performance.

Responsibilities

• Serve as the primary liaison for AWS, aligning marketing aspirations.
• Track and analyze sales performance to provide actionable insights.
• Optimize targeting and lead qualification criteria.

Skills

Analytical Mindset

Collaboration

Executional Focus

Funnel Expertise

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

ZoomInfo

Job description

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Marketing Manager, AWS

Date: May 22, 2025

Company: Softchoice

Whyyou’lllove Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will make:

The AWS Ma rketing Manager is a critical role focused on driving results at the intersectionof our top technology partners, demand generation programs, and Softchoice's portfolio ofsolutions and services. This role ensures that AWS technologies are seamlesslyintegrated into our marketing programs, driving leads from top of the funnel to handing them off to sales and driving measurable outcomes through digital channels, including our website and ecommerce platform.

By aligning partner strategies to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager plays a pivotalrole in driving engagement, leads, and revenue growth . The role requires outside the box thinking to cut through the noise . Not only will you support our business through campaigns, but it will also require to create campaigns leveraged by AWS .

What you'll do:

Partner Alignment:

• Serve as the primary liaison for AWS, to align partnermarketing aspirations and investments with Softchoice’s demand generationprograms.
• Collaborate with portfolio marketing, partner alliance managers, and categoryteams to prevent duplication of service offerings, ensuring partner-driven solutionscomplement and enhance Softchoice’s existing portfolio.

Demand Generation Support:

• The AWS Marketing Managers in the strategic planning stages ofprograms by bringing the partner technology perspective into audiencesegmentation and content needs.
• Focus on execution of partner-aligned content and strategies, particularly forsegments and audiences in the consideration and evaluation stages of the funnel.
• Ensure partner-specific metrics, such as lead generation and conversion rates, aretracked and contribute to broader program goals.
• Collaborate with the e-commerce and web teams to ensure partner offerings areeffectively represented and positioned to drive customer expansion through greateradoption of our digital sales channels.
• Track and analyze sales performance through digital channels, providing actionableinsights to improve partner-driven results.
• Identify and manage gaps in partner integration across demand generationprograms, ensuring consistency and alignment across all stages of the customerjourney.
• Optimize Targeting Based on Insights: Continuously refine lead qualification criteria and account selection , collaborating with sales and marketing to ensure focus on high-potential accounts

Program Execution:

• Own the execution of connecting partner technologies to Softchoice solutionswithin the demand generation programs, aligning with content, audience, andfunnel strategies.
• Collaborate with execution teams (events, SEO, paid media, and content) to ensurepartner technologies are effectively represented across all channels.
• Build and manage bottom-of-the-funnel content and engagement strategies forpartner-focused audiences, ensuring clear connections between partnertechnologies and Softchoice services.
• Monitor and Report on Campaign Success : Track campaign metrics, such as open rates, engagement, and conversion, to continuously optimize and report on campaign effectiveness.
• Leverage Data for Segmentation : Use platforms like ZoomInfo and Salesforce for segmentation, ensuring accurate targeting and alignment with campaign goals

Stakeholder Collaboration:

• Partner with category teams, RGM, and sales teams to ensure partner technologiesare integrated into the sales narrative and customer engagements.
• Communicate program results and partner-specific performance to both internaland external stakeholders, providing actionable insights for continuousimprovement.

What you will bring to the table:

• Experience: 3-5 years of experience in partner marketing, demand generation, or arelated field, ideally in a B2B environment.
• Executional Focus: Proven ability to translate strategic plans into effectiveexecution with measurable results.
• Funnel Expertise: Strong understanding of marketing funnels, particularly theconsideration and evaluation stages where partner technology is most impactful.
• Collaborative Skills: Demonstrated success in working cross-functionally withmarketing, sales, and partner teams.
• Portfolio Management: Familiarity with managing technology partner offerings andaligning them to broader solution portfolios.
• Analytical Mindset: Proficiency in tracking and analyzing campaign performance,with the ability to report on partner-specific contributions to larger program goals

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experiencefor the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We arean equal opportunity employer committed to diversity, inclusion & belonging. Peopleseeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:
We areproud to provideinterview &employment accommodationduring the recruitment and hiring process. If you requireanyaccommodation to apply or interview for a position, please reach out directly [e-mail] .We are committed to working with you to best meet your needs.

Our commitment to your experience:
We arecommitted to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you(such as children or furry friends)and we willbe doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID:6740
EoE/M/F/Vet/Disability