Marketing Manager, AWS

Softchoice; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Softchoice is seeking a Marketing Manager specialized in AWS to drive results through demand generation and partner marketing. The role includes aligning strategies with AWS, managing campaign performance, and collaborating with various teams to optimize outcomes. Ideal candidates have a background in B2B marketing with strong analytical and collaboration skills.

Benefits

Flexible working days

Competitive benefits starting from day one

Supportive colleagues and high-performing culture

Award-winning workplace

Focus on innovation and diversity

Qualifications

• 3-5 years in partner marketing or demand generation, preferably B2B.
• Strong understanding of marketing funnels.
• Experience managing technology partner offerings.

Responsibilities

• Serve as the primary liaison for AWS in marketing efforts.
• Track partner-specific metrics like lead generation rates.
• Manage connections of partner technologies within demand programs.

Skills

Analytical skills

Cross-functional collaboration

Understanding of marketing funnels

Tools

ZoomInfo

Salesforce

Job description

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Marketing Manager, AWS

Date: May 22, 2025

Company: Softchoice

Why you'll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. This means moving them to the cloud, helping them build the workplace of tomorrow, and enabling smarter decisions about technology. We help create success for our customers and their people.

We support our people through career development and advancement. Our culture of inclusion and belonging is recognized and respected, and we strive to do what’s good for our people and communities.

The impact you will make:

The AWS Marketing Manager plays a critical role in driving results at the intersection of our top technology partners, demand generation programs, and Softchoice's solutions and services. You will ensure that AWS technologies are integrated into our marketing efforts, generating leads and driving measurable outcomes through digital channels, including our website and ecommerce platform.

By aligning partner strategies with our broader demand generation efforts and optimizing partner-driven sales through digital platforms, you will contribute to engagement, lead, and revenue growth. Creativity and outside-the-box thinking are essential, as you will support campaigns and create campaigns leveraging AWS.

What you'll do:

Partner Alignment:

• Serve as the primary liaison for AWS, aligning partner marketing efforts with Softchoice’s demand generation programs.
• Collaborate with marketing and partner teams to ensure solutions complement our portfolio.

Demand Generation Support:

• Contribute to program planning by integrating partner technology insights into audience segmentation and content.
• Execute partner-aligned content for key funnel stages.
• Track partner-specific metrics like lead generation and conversion rates.
• Work with web and e-commerce teams to represent partner offerings effectively.
• Analyze sales performance via digital channels and provide insights.
• Identify gaps in partner integration across demand programs.
• Refine targeting and account selection collaboratively with sales and marketing.

Program Execution:

• Manage the connection of partner technologies within demand programs, aligning content and strategies.
• Coordinate with event, SEO, paid media, and content teams for effective representation.
• Develop bottom-of-the-funnel content for partner audiences.
• Monitor campaign success metrics and optimize accordingly.
• Use tools like ZoomInfo and Salesforce for segmentation and targeting.

Stakeholder Collaboration:

• Partner with sales and category teams to integrate partner tech into sales narratives.
• Communicate results and insights to stakeholders for continuous improvement.

What you will bring:

• 3-5 years of experience in partner marketing, demand generation, or related fields, preferably in B2B.
• Ability to translate strategic plans into effective results.
• Strong understanding of marketing funnels, especially consideration and evaluation stages.
• Proven cross-functional collaboration skills.
• Experience managing technology partner offerings within portfolios.
• Analytical skills to track and report on campaign performance.

Thinking of applying? Don’t worry if you don’t meet all criteria:

We value diverse experiences and backgrounds, and welcome applicants who are transitioning or returning to work.

Why you'll love working here:

• The People: Supportive colleagues fostering innovation.
• High-Performing Culture: Dedication to success for customers and team members.
• Flexibility: Work days that suit your needs.
• Award-Winning Workplace: Recognized as a Great Place to Work for 20 years.
• Inclusive Culture: Embracing authenticity and diversity.
• Competitive Benefits: Perks starting from day one.

Inclusion & Equal Opportunity:

We are committed to diversity and inclusion, considering all applicants without regard to protected categories.

Accommodation:

If you need accommodations during the application or interview process, contact [e-mail].

Our Commitment:

We prioritize safety and have implemented digital interviews. Background checks, education verification, and references are part of our onboarding process. Remote onboarding is quick and simple.

Job Requisition ID: 6740

EOE/M/F/Vet/Disability