Marketing Manager, AWS

Softchoice; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in IT solutions is seeking an AWS Marketing Manager to drive demand generation and partner alignment strategies. This role involves collaborating with various teams to enhance marketing programs and ensure effective integration of AWS technologies. Ideal candidates will have 3-5 years of experience in partner marketing and a strong grasp of marketing funnels.

Benefits

Flexible Workdays

Competitive Benefits

Collaborative Environment

Award-Winning Workplace

Qualifications

• 3-5 years of experience in partner marketing or demand generation.
• Proven ability to translate strategic plans into effective execution.
• Strong understanding of marketing funnels.

Responsibilities

• Serve as the primary liaison for AWS, aligning partner marketing with demand generation.
• Support strategic planning by integrating partner technology perspectives.
• Track and analyze sales performance through digital channels.

Skills

Partner Marketing

Demand Generation

Campaign Performance Analysis

Cross-Functional Collaboration

Job description

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AWS Marketing Manager

Date: May 22, 2025

Company: Softchoice

Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will make:

The AWS Marketing Manager is a critical role focused on driving results at the intersection of our top technology partners, demand generation programs, and Softchoice's portfolio of solutions and services. This role ensures that AWS technologies are seamlessly integrated into our marketing programs, driving leads from top of the funnel to handing them off to sales and driving measurable outcomes through digital channels, including our website and ecommerce platform.

By aligning partner strategies to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager plays a pivotal role in driving engagement, leads, and revenue growth. The role requires outside-the-box thinking to cut through the noise. Not only will you support our business through campaigns, but it will also require creating campaigns leveraged by AWS.

What you'll do:

Partner Alignment:

• Serve as the primary liaison for AWS, to align partner marketing aspirations and investments with Softchoice’s demand generation programs.
• Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings, ensuring partner-driven solutions complement and enhance Softchoice’s existing portfolio.

Demand Generation Support:

• Support the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs.
• Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel.
• Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals.
• Collaborate with the e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through digital sales channels.
• Track and analyze sales performance through digital channels, providing insights to improve partner-driven results.
• Identify and manage gaps in partner integration across demand generation programs, ensuring consistency across the customer journey stages.
• Continuously refine lead qualification criteria and account selection, collaborating with sales and marketing to focus on high-potential accounts.

Program Execution:

• Own the execution of connecting partner technologies within demand generation programs, aligning with content, audience, and funnel strategies.
• Collaborate with teams (events, SEO, paid media, content) to ensure partner technologies are effectively represented across channels.
• Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.
• Monitor and report on campaign success metrics, such as open rates, engagement, and conversions, to optimize effectiveness.
• Use platforms like ZoomInfo and Salesforce for segmentation, ensuring accurate targeting and campaign alignment.

Stakeholder Collaboration:

• Partner with category, RGM, and sales teams to integrate partner technologies into sales narratives and customer engagements.
• Communicate program results and partner performance to internal and external stakeholders, providing actionable insights for improvement.

What you will bring to the table:

• 3-5 years of experience in partner marketing, demand generation, or related fields, ideally in B2B.
• Proven ability to translate strategic plans into effective, measurable execution.
• Strong understanding of marketing funnels, especially consideration and evaluation stages.
• Success in working cross-functionally with marketing, sales, and partners.
• Experience managing technology partner offerings and aligning them with solution portfolios.
• Proficiency in tracking and analyzing campaign performance, reporting on partner contributions.

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group, including those with various workplace experiences and backgrounds. Whether you are new to tech, returning after a gap, or transitioning careers, we are eager to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: Thrive in a collaborative environment with colleagues who foster support and innovation.
• High-Performing Culture: Dedicated to achieving goals and success for customers and team members.
• Flexibility: Plan your workdays to suit your needs.
• Award-Winning Workplace: Recognized as a Great Place to Work for 20 consecutive years.
• Inclusive Culture: Committed to an inclusive environment where everyone can be their authentic self.
• Competitive Benefits: Perks that start on day one.

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion, and belonging. Applicants are considered without regard to protected categories including race, religion, age, gender identity, sexual orientation, and others.

Require accommodation? We are ready to help:
If you need accommodation to apply or interview, contact us at [e-mail]. We are committed to working with you to meet your needs.

Our commitment to your experience:
We prioritize safety and have implemented digital interviews. Before starting, we will conduct background checks, verify education, and check references. Onboarding will be remote, quick, and simple, connecting you with your team swiftly.

Job Requisition ID:6740
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