AWS Marketing Manager

Softchoice; Oakville; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in IT services seeks an AWS Marketing Manager to drive results through partner marketing and demand generation. This full-time role involves collaborating with various teams to enhance digital sales and optimize marketing funnels, requiring strong analytical and collaborative skills.

Qualifications

• 3-5 years of experience in partner marketing, demand generation, or related fields, preferably in B2B.
• Proven ability to execute strategic plans with measurable results.
• Strong understanding of marketing funnels, especially consideration and evaluation stages.

Responsibilities

• Serve as the primary liaison for AWS, aligning partner marketing investments with demand generation programs.
• Manage the integration of partner technologies into demand generation campaigns.
• Analyze sales performance and optimize targeting based on insights.

Skills

Partner marketing

Demand generation

Analytical skills

Collaboration

Job description

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Why you’ll love Softchoice: We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

The impact you will make: The AWS Marketing Manager is a critical role focused on driving results at the intersection of our top technology partners, demand generation programs, and Softchoice's portfolio of solutions and services. This role ensures that AWS technologies are seamlessly integrated into our marketing programs, driving leads from top of the funnel to sales, and achieving measurable outcomes through digital channels, including our website and ecommerce platform. By aligning partner strategies with broader demand efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager plays a key role in driving engagement, leads, and revenue growth. Creativity and outside-the-box thinking are essential to cut through the noise. You will support our business through campaigns and create AWS-leveraged campaigns.

What you'll do:

1. Partner Alignment: Serve as the primary liaison for AWS, aligning partner marketing investments with Softchoice’s demand generation programs. Collaborate with marketing, partner managers, and category teams to ensure solutions complement our portfolio.
2. Demand Generation Support: Contribute to program planning by incorporating partner technology insights into audience segmentation and content. Focus on executing partner-aligned content for consideration and evaluation stages, tracking partner-specific metrics like lead generation and conversion rates.
3. Digital Sales Enablement: Work with e-commerce and web teams to effectively represent partner offerings and boost digital sales channels. Analyze sales performance, identify gaps, and optimize targeting based on insights from platforms like ZoomInfo and Salesforce.
4. Program Execution: Manage the integration of partner technologies into demand generation campaigns, collaborate on content and channel strategies, and develop bottom-of-the-funnel engagement. Track campaign metrics and leverage data for segmentation and targeting.
5. Stakeholder Collaboration: Partner with category, RGM, and sales teams to incorporate partner technologies into sales narratives. Communicate results and performance insights to internal and external stakeholders for continuous improvement.

What you will bring to the table:

• 3-5 years of experience in partner marketing, demand generation, or related fields, preferably in B2B.
• Proven ability to execute strategic plans with measurable results.
• Strong understanding of marketing funnels, especially consideration and evaluation stages.
• Collaborative skills across marketing, sales, and partner teams.
• Experience managing technology partner offerings within solution portfolios.
• Analytical skills for tracking and reporting campaign performance and partner contributions.

Additional notes: Softchoice values diversity and inclusion, encouraging applicants from various backgrounds and experiences. They support accommodations during the hiring process and prioritize safety and remote onboarding. The role is full-time, associate level, within the IT services and consulting industry, based in Oakville, Ontario, Canada.