Automotive Digital Marketing Specialist

Wood Automotive Group

Calgary

On-site

CAD 50,000 - 70,000

Full time

6 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Employer‑matched Pension Plan

YMCA and GoodLife Fitness memberships

Team social events

Career growth opportunities

Job summary

Wood Automotive Group is hiring a Digital Marketing Coordinator to support our Ontario? Actually Okotoks Volkswagen? No, in Alberta.

The role focuses on creating and managing digital campaigns, updating websites, and producing engaging content across social channels. You will analyze performance metrics and provide actionable insights to improve strategies. The ideal candidate has 2+ years in digital marketing, strong Google Analytics and PPC knowledge, and proficiency with WordPress and Adobe

Qualifications

Post‑secondary degree/diploma in marketing, communications or a related field.
2+ years of experience in digital marketing, preferable in the automotive industry.
Strong understanding of social media platforms, email marketing, website maintenance (preferably with WordPress), and PPC advertising.
Highly proficient in the Adobe Creative Suite.
Experience in Google Analytics, Google Ads, and other digital marketing tools.
Excellent written and verbal communication skills.
Strong analytical skills and ability to interpret data to drive decision‑making.
Ability to manage multiple projects and prioritize tasks in a fast‑paced environment.
Digital video and editing skills would be considered an asset.

Responsibilities

Work closely with the General Manager to support day‑to‑day marketing activities, projects, and initiatives.
Collaborate with the Digital Marketing Specialists to support marketing campaigns, initiatives, and provide vacation coverage as required.
Manage and maintain dealership websites and social media accounts, including content creation, scheduling, engagement monitoring, and website updates.
Develop and execute creative content and campaigns, including PPC, SEO, and social media advertising.
Monitor and analyze digital marketing performance using Google Analytics and KPIs.
Prepare monthly marketing performance reports with insights and recommendations.
Assist in planning, coordinating, and executing dealership marketing events and promotions.