Audience Engagement Manager

Redpoint-Media; Calgary; Hybrid; CAD 28,000 - 55,000; Part time

Benefits offered by this job

Hybrid work environment

Co-working space access (CSpace Marda-

Job summary

RedPoint Media, based in Calgary, seeks an Audience Engagement Manager for a part-time contract role with a hybrid work setup. The position starts immediately and requires attendance at in-person meetings and events. Compensation will be commensurate with experience.

The role connects digital editorial with production to grow reader engagement, manage newsletters, and oversee social channels across Avenue and The Scene. Collaboration with editors and creative teams is essential.

Qualifications

• Demonstrated experience creating an audience strategy and fulfilling KPIs.
• Strong project management, editing, and data-trends interpretation.
• Experience in digital media, audience development, or digital marketing.
• Proficiency with WordPress and MailChimp, basic HTML, social tools, and Google Analytics.
• Experience collaborating with editors, designers and art directors to meet engagement goals.
• Ability to present engagement ideas to senior leadership.

Responsibilities

• Lead digital engagement content strategy and creation across platforms.
• Track audience analytics and report growth to VP and President.
• Develop and manage cross-platform engagement programs.
• Grow newsletter audiences with targeted strategies.
• Oversee social media channels and audience interaction.
• Collaborate with Content Studio and Production on sponsored content.

Skills

Audience strategy

Project management

Editing

Data analysis

Digital marketing

Social media management

Communication

Deadline driven

Proposal development

Collaboration

Tools

WordPress

MailChimp

HTML basics

Hootsuite

Sprout Social

Google Analytics

Job description

Audience Engagement Manager, RedPoint Media

RedPoint Media is seeking an Audience Engagement Manager for a part-time contract position based in Calgary. This position will start immediately. RedPoint Media has a hybrid office setup offering employees the opportunity to work from home or from the co-working space at CSpace Marda Loop. Regular in-person team meetings and attendance at events are required. Salary will be commensurate with experience.

our company

RedPoint Media Group Inc. is an award-winning publishing house and content-driven marketing studio in Calgary. We create Avenue, an award-winning city lifestyle magazine and The Scene, Calgary’s going out guide. Our company also creates custom publications for clients, including the Calgary Foundation and the Alberta Cancer Foundation.

RedPoint’s mission is to create connected communities for all through trusted storytelling, and as a RedPoint employee, you’ll play a vital role in celebrating the city and its people.

the opportunity

The role of Audience Engagement Manager acts as a bridge between digital editorial and production to increase reader engagement.

As Audience Engagement Manager, you will:

• lead digital engagement content strategy and creation, ensuring editorial quality across all digital platforms to enhance audience and advertiser interest
• track audience analytics and identify goals for engagement growth, providing regular reporting to the VP and President.
• create, implement and manage new engagement strategies for all cross-platform programs
• lead and implement a growth strategy for newsletter audiences
• Implement engagement growth strategies and tactics for existing brands from start to finish, such as Top 40 Under 40 and Best Restaurants for Avenue and the Scene Calendar and Scenester awards
• manage social media channels, posting and engaging with audiences
• manage Second Street, including growing audiences in polls, ballots and brackets and work collaboratively to increase contesting engagement
• work collaboratively with the Content Studio and Production teams to brainstorm and create new sponsored content offerings
• complete other duties as required

In this role, you are expected to:

• be a team player and work closely and collaboratively with team members to create the best products possible
• represent RedPoint and its company values of meaningful connection, trustworthiness, accountability, curiosity and optimism through your work and interactions
• complete your work on time to the best of your abilities within the time and resources available
• do your work in a timely manner and communicate delays to affected team members
• proactively suggest changes to processes and procedures to help create efficiencies and improvements
• bring to the immediate attention of the digital production manager any time that your workload is too high for any reason in order for a contingency plan to be created together.

our ideal candidate

As the Audience Engagement Manager, you are passionate about creating, optimizing, and distributing digital content to grow and interact with online audiences. You blend editorial judgment with digital marketing, overseeing social media, community management, and analytics. You have the expertise to edit copy for digital platforms and analyze performance data, shaping stories for maximum audience impact. You have experience providing feedback to editors and can create compelling proposals for new strategies and programming. You can work efficiently under deadline pressure and are a collaborative team player. Our team does a lot with a little and you are excited to be part of that energy.

You have:

• demonstrated experience creating an audience strategy and fulfilling its KPIs
• strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
• experience in digital media, audience development, or digital marketing
• proficiency with WordPress and MailChimp, basic HTML, social media management tools (e.g., Hootsuite, Sprout Social), and web analytics platforms like Google Analytics
• experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being met
• strong and informed ideas on how to increase engagement and the ability to present these ideas to the senior leadership team

In order to fit into our team and be a strong contributor toRedPoint, you are:

• smart, professional and a lot of fun to work with
• passionate about the quality of your work
• interested in the direction of the city and excited about Avenue’s many topic areas including city life, profiles, arts & culture, events, dining, home decor, fashion, shopping, travel and mountain life
• a self-starter who is reliable, consistent and can work to a deadline
• curious about the world around you with a way of looking at concepts, trends and ideas from new and unexpected angles
• dedicated to improving quality and concerned about the details
• very organized, with exceptional time-management skills.

our RedPoint package

As a creative company, RedPoint provides a stimulating, supportive work environment with a vibrant atmosphere. We offer employees a flexible work schedule and hybrid work-from-home environment, with the opportunity to work internationally for up to one month a year. Employees are encouraged to give back to the community and the industry and to pursue their professional development.

RedPoint is committed to creating an inclusive workplace free from discrimination. In your cover letter, please note the skills, experience and attributes you have that will help us in those efforts. We will be happy to work with applicants requesting accommodations at any stage of the hiring process.

We thank all applicants for their interest in joining our team. Only those candidates selected for interviews will be contacted directly.