Associate Trade Marketing Manager | FDM space | Permanent Position | Hybrid (North York, ON) | $65-70K + Comms

White Bay; Toronto; On-site; CAD 75,000 - 105,000; Full time

Job summary

White Bay, a growing natural health and wellness organisation, is seeking an Associate Trade Marketing Manager to lead integrated retail marketing programmes across grocery, pharmacy, mass‑market and independent channels.

Working closely with Key Account Managers, this role will develop impactful campaigns, strengthen retail partnerships and drive shopper engagement, brand visibility and measurable sales growth.

Qualifications

• 2–5+ years of experience in marketing, trade marketing or strategic planning.
• Knowledge of shopper marketing, retail media, point-of-sale development.
• Experience managing budgets, analysing ROI and using Excel or BI tools.
• Strong project management, communication and cross‑functional collaboration skills.
• Vendor management experience and ability to manage multiple priorities.
• Previous Food, Drug & Mass (FDM) experience and people management experience are assets.
• Holistic Nutrition Certification is considered an asset.

Responsibilities

• Develop and execute integrated 360° retail marketing campaigns, including digital, social, PR, retail media and in‑store activations.
• Partner with Key Account Managers to present marketing programmes to retail buyers and support account growth.
• Manage channel budgets, analyse campaign performance and measure return on investment.
• Coordinate creative briefs, promotional materials and approvals with internal design teams, vendors and external agencies.
• Coach and support trade marketing team members, standardising processes and reporting.
• Plan, execute and represent the organisation at B2B trade shows.
• Establish clear goals, provide feedback and support team development, onboarding and performance management.
• Ensure marketing activities comply with organisational policies and applicable workplace, privacy and safety requirements.

Skills

Retail marketing

Budget management

ROI analysis

Cross-functional

Vendor management

Education

Bachelor's in Marketing or related

Tools

Excel

BI tools

Job description

A growing natural health and wellness organisation dedicated to making high-quality, science-backed products accessible to consumers. With a focus on innovation, education and customer wellbeing, this organisation continues to expand its retail presence across Canada.

The Role

A permanent opportunity is available for an Associate Trade Marketing Manager to lead integrated retail marketing programmes across grocery, pharmacy, mass‑market and independent channels. Working closely with Key Account Managers, this individual will develop impactful campaigns, strengthen retail partnerships and drive shopper engagement, brand visibility and measurable sales growth.

Responsibilities

• Develop and execute integrated 360° retail marketing campaigns, including digital, social, PR, retail media and in‑store activations.
• Partner with Key Account Managers to present marketing programmes to retail buyers and support account growth.
• Manage channel budgets, analyse campaign performance and measure return on investment.
• Coordinate creative briefs, promotional materials and approvals with internal design teams, vendors and external agencies.
• Coach and support trade marketing team members, standardising processes and reporting.
• Plan, execute and represent the organisation at B2B trade shows.
• Establish clear goals, provide feedback and support team development, onboarding and performance management.
• Ensure marketing activities comply with organisational policies and applicable workplace, privacy and safety requirements.

Requirements

• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 2–5+ years of experience in marketing, trade marketing or strategic planning.
• Knowledge of shopper marketing, retail media, point‑of‑sale development and campaign execution.
• Experience managing budgets, analysing ROI and using Excel or business intelligence tools.
• Strong project management, communication and cross‑functional collaboration skills.
• Vendor management experience and the ability to manage multiple priorities.
• Previous Food, Drug & Mass (FDM) experience and people management experience are assets.
• Holistic Nutrition Certification is considered an asset.

Candidates with a passion for consumer marketing, retail partnerships and the natural health industry are encouraged to apply for this opportunity to make a meaningful impact on retail growth across Canada.