Associate Product Manager, Marketing

Socket.dev; Mississauga; On-site; CAD 76,000 - 108,000; Full time

Job summary

Socket.dev is seeking an Associate Product Marketing Manager to shape and execute the national strategy for the Surgical portfolio in Canada. This broad, collaborative role combines product marketing, market development, launches, education, surgeon engagement and cross‑functional coordination.

You will translate evidence into value, lead educational programs, enable commercial execution, and collaborate with clinicians, hospitals and professional societies to advance education and strategic

Qualifications

• Bachelor’s degree in marketing, business, life sciences, healthcare, or related field.
• Experience in product marketing, commercial strategy, clinical education, sales enablement, or related medical technology/healthcare environment.
• Ability to understand clinical evidence and communicate complex information clearly.
• Strong project management, planning, presentation, and written and verbal communication skills.
• Ability to travel within Canada as business and customer needs require.

Responsibilities

• Shape national strategy for the Surgical portfolio in Canada, including marketing strategy, operating plans, portfolio positioning, product launches, and demand forecasting.
• Translate evidence into clear customer-ready messaging, training materials, and field resources.
• Plan and lead surgical skills lab programs with field team and surgeon faculty; manage logistics and participant experience.
• Advance surgeon education and engagement through simulation-based training, resident and fellow development, and cross-functional collaboration.
• Enable commercial execution by equipping sales and clinical teams with tools and supporting account plans, RFPs and procurement activities.
• Coordinate content localization, MLR reviews, regional events, and national congress presence; manage vendor relationships and post-event evaluation.

Skills

Product marketing

Commercial strategy

Clinical education

Sales enablement

Healthcare environment

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Analytics

Digital content

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities.It’sour driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

As Associate Product Marketing Manager you will help shape and execute the national strategy for the Surgical portfolio in Canada. This broad, highly collaborative role combines product marketing, market development strategy, launch and demand planning, clinical and scientific expertise, professional education, surgeon engagement, field support, strategic account development and cross-functional coordination.

How you'll make an impact:

• Shape strategy and portfolio growth: Support national marketing strategies, annual operating plans, portfolio positioning, product launches, demand forecasting, and growth initiatives.
• Generate market insight: Monitor market dynamics, customer needs, competitors, clinical evidence, guidelines, and emerging data to inform priorities and decisions.
• Translate evidence into value: Convert complex clinical and scientific information into clear positioning, customer-ready messaging, training materials, and field resources.
• Lead surgical skills lab programs: Plan and execute hands-on surgical education programs in collaboration with the field team and surgeon faculty. Ensure flawless delivery of surgical skills labs, logistics, equipment management, and participant experience to strengthen procedural skills and support the development of surgeons, fellows, and residents across Canada.
• Advance professional education & customer engagement: Plan and support surgeon education, simulation-based training, skills labs, faculty programs, and resident and fellow development.
• Collaborate with surgeons, key opinion leaders, hospitals, academic programs, and professional societies to advance education and strategic priorities.
• Enable commercial execution: Equip sales and clinical teams with effective tools and support strategic account plans, RFPs, procurement activities, and growth opportunities.
• Deliver high-quality programs: Coordinate content localization and MLR review, and support regional events and the Surgical business presence at national congresses. Manage conference logistics, booth assets, vendor relationships and post-event evaluation.
• Lead across the matrix: Align Marketing, Clinical, Professional Education, Regulatory, Market Access, Finance, Customer Service, Commercial Operations, and global partners to execute key initiatives.
• Other responsibilities as assigned

What you'll need (Required):

• Bachelor’s degree in marketing, business, life sciences, healthcare, or a related field.
• Relevant experience in product marketing, commercial strategy, clinical education, sales enablement, or a related medical technology or healthcare environment.
• Ability to understand clinical evidence and communicate complex information clearly to varied audiences.
• Strong project management, planning, presentation, and written and verbal communication skills.
• Demonstrated ability to build trusted relationships and influence across functions without direct authority.
• Ability to manage multiple priorities, exercise sound judgement, and deliver high-quality work in a fast-paced environment.
• Proficiency with Microsoft Office; experience with digital content, CRM, analytics, or commercial enablement tools is an asset.
• Ability to travel within Canada as business and customer needs require.

What else we look for (Preferred):

• Strategic thinking paired with a hands‑on, execution‑focused approach.
• Curiosity about customers, science, markets, and the evolving Canadian healthcare environment.
• Strong business acumen, budget management, attention to detail, and a commitment to compliance and quality.
• A collaborative mindset and confidence working with clinicians, commercial teams, and senior stakeholders.
• Adaptability, initiative, and a continuous‑improvement orientation.

For Canada, the base pay range for this position is 76 000 $ - 108 000 $ (highly experienced). The pay for the successful candidate willdepend on various factors (e.g., qualifications, education, prior experience).