Marketing Manager

Daniels Health Canada; Brampton; On-site; CAD 110,651 - 152,145; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan with match

Paid vacation

Sick time

Wellness resources

Life insurance

Professional development

Job summary

Daniels Health Canada is seeking a Marketing Manager to translate global marketing strategy into Canada-specific, revenue-driving campaigns. You will lead content, messaging, and campaigns across Canadian brands, acting as the primary link between sales and marketing.

This role focuses on commercial content, sales enablement, and pipeline reporting, with up to 25% travel. You’ll collaborate with global teams to deliver scalable programs that resonate with Canadian healthcare customers.

Qualifications

• 4–8+ years of B2B or healthcare marketing experience.
• Proven experience in sales enablement and content development for revenue.
• Strong ability to translate strategy into execution.
• Excellent written and verbal communication skills.
• Willing to travel up to 25%.
• Experience in matrixed or multi-market organizations.

Responsibilities

• Own Canada commercial content calendar (email, social, blogs, campaigns).
• Translate global positioning into localized, customer-relevant messaging.
• Develop and deploy campaigns aligned to key personas and verticals.
• Partner with global content and digital teams to execute efficiently and at scale.
• Develop sales tools (presentations, one-pagers, case studies, templates).
• Partner with sales to support active opportunities and strategic accounts.
• Contribute to RFP and proposal messaging, ensuring clear, compelling narratives.
• Build repeatable templates and frameworks that improve consistency and speed.
• Leverage Salesforce pipeline data to identify gaps, trends, and growth opportunities.
• Translate pipeline insights into proactive content and campaign strategies.
• Establish lead management and pipeline visibility processes.
• Partner with sales and digital marketing to connect pipeline performance with campaigns.
• Align marketing efforts to revenue outcomes and conversion efficiency.
• Partner with digital marketing to align targeting strategy and priorities.
• Ensure digital programs reflect customer pain points and priorities.
• Act as the Canada brand expert for messaging consistency.
• Synthesize voice of sales, customer feedback, and market dynamics in Canada.
• Refine brand messaging and content priorities to align with business goals.

Skills

B2B marketing

Healthcare marketing

Sales enablement

Campaign management

Cross-functional collaboration

Excellent communication

Travel readiness

Job description

Role Overview

The Marketing Manager, Canada is responsible for translating global marketing strategy into locally relevant, revenue-driving execution across Daniels Health’s Canadian business and brands.

This is a commercial, downstream marketing role focused on:

• Driving pipeline through targeted campaigns
• Developing high-impact sales enablement tools
• Owning the Canada content and messaging ecosystem

The role acts as the primary link between sales and marketing in Canada, ensuring that messaging, content, and campaigns reflect real customer needs, support active opportunities, and contribute directly to revenue outcomes.

Key Responsibilities

Commercial Content & Campaign Execution

• Own and manage the Canada commercial content calendar (email, social, blogs, campaigns)
• Translate global positioning into localized, customer-relevant messaging
• Develop and deploy campaigns aligned to key personas and verticals
• Partner with global content and digital teams to execute efficiently and at scale

Sales Enablement & Deal Support

• Develop sales tools (presentations, one-pagers, case studies, templates)
• Partner closely with sales to support active opportunities and strategic accounts
• Contribute to RFP and proposal messaging, ensuring clear, compelling narratives
• Build repeatable templates and frameworks that improve consistency and speed

Sales & Pipeline Reporting

• Leverage Salesforce pipeline data to identify gaps, trends, and growth opportunities, translating insights into proactive content and campaign strategies that drive new business, customer retention, and account expansion across Canada.
• Partner with sales and digital marketing to connect pipeline performance with campaign execution, optimizing marketing-generated revenue across email, SEO, paid media, and other demand channels.
• Establish and reinforce clear processes for lead management, pipeline visibility, and sales enablement, ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.

Digital Campaign Alignment

• Partner with digital marketing team to ensure alignment on targeting strategy, messaging and campaign priorities
• Ensure digital programs reflect real customer pain points and commercial priorities

Brand Stewardship / Market and Customer Insight Translation

• Act as the Canada brand expert across healthcare waste division ensuring consistency in messaging, tone and market positioning
• Gather and synthesize voice of sales, customer feedback and market dynamics specific to Canada
• Continuously refine: Brand messaging, content priorities and campaign focus to align with business priorities and customer needs

Core Competencies

• Commercial mindset - understands pipeline, not just marketing activity
• Execution ownership - able to operate independently and deliver at pace
• Sales alignment - builds credibility and trust with sales teams
• Structured thinking - creates repeatable tools, templates, and processes
• Adaptability - comfortable working within a high growth environment with evolving priorities

Qualifications & Experience

• 4-8+ years of experience in B2B or healthcare marketing
• Proven experience in: Sales enablement and commercial content development. Campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams
• Strong ability to translate strategy into execution
• Excellent written and verbal communication skills
• Up to 25% travel
• Experience working in matrixed or multi-market organizations preferred

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The pay range for this position is $110,651to $152,145 base salary. Actual compensation within this range will depend on factors unique to each candidate, such as prior experience, skill, certifications, and work location. Pay variations by location reflect local conditions and differences in the cost of labor.

At Daniels Health, we are committed to supporting our employees’ well-being, work-life balance, and career growth through a comprehensive benefit package. Eligible employees enjoy benefits such as medical, dental, and vision insurance, retirement savings plans with company match contributions, paid vacation and sick time, wellness resources, life insurance, and professional development opportunities.