Associate Marketing Manager

TuneZilla Software Ltd; Surrey; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Growth potential

Professional development opportunities

Collaborative team culture

Job summary

A leading automotive software company in Metro Vancouver is seeking an Associate Marketing Manager to enhance brand visibility and customer engagement. In this full-time role, you'll lead marketing strategies and manage campaigns across various digital channels, particularly focusing on the European automotive aftermarket. Ideal candidates have significant experience in digital marketing and a passion for European vehicles. Join us to make an impactful contribution in a dynamic team environment.

Qualifications

• 4+ years of marketing experience in the aftermarket tuning space or European vehicle market.
• Proven track record managing digital campaigns, paid media, and social media.
• Strong data literacy and project management skills.

Responsibilities

• Drive brand visibility and lead generation across digital channels.
• Manage dealer network relationships and marketing strategy execution.
• Launch and optimize paid media campaigns and track key metrics.

Skills

Digital campaign management

Social media strategy

Data literacy

Project management

Communication skills

Job description

Associate Marketing Manager

About TuneZilla

TuneZilla is a global leader in ECU and TCU performance tuning. We offer both off-the-shelf and custom solutions for a wide range of vehicles. The company has evolved into a collaborative network of expert calibrators and dealers, all dedicated to enhancing vehicle performance while maintaining original equipment manufacturer (OEM) integrity.

Our proprietary tools, such as the FlashZilla Pro and InstaTune platform, provide users with intuitive access to performance upgrades. Whether you're seeking increased horsepower & improved torque, or better fuel efficiency, TuneZilla delivers tuning solutions to meet your needs.

TuneZilla continues to set the standard in automotive tuning with a commitment to quality and customer satisfaction.

The Role

We're looking for an Associate Marketing Manager with a passion for European vehicles to drive TuneZilla's brand visibility, customer engagement, and lead generation across digital channels. You'll own our marketing strategy and execution, manage our dealer network relationships, and build campaigns that resonate with the automotive aftermarket community. This is a leadership position. You'll lead the plan, not just execute tasks.

What You'll Own

• Build and maintain a monthly content calendar spanning social media, blog, email, and product launches
• Develop and execute 1–2 major campaigns per month tied to product releases, seasonal promotions, or dealer initiatives
• Translate complex technical tuning knowledge into engaging, digestible content that speaks to enthusiasts and professionals alike
• With your team, you’ll manage the production of a consistent stream of high-quality assets including long-form blog posts, YouTube videos, Instagram reels, TikTok posts, and other collateral each quarter.

Paid Media & Performance Marketing

• Launch, monitor, and optimize Facebook, Instagram, and Google Ads campaigns (working with agency support where needed)
• Track key metrics including cost per click, conversions, and return on ad spend (ROAS)
• Collaborate with media partners to continuously improve campaign performance
• Develop data-driven recommendations on what to scale, pause, or test

Social Media & Community Growth & Affiliate Marketing

• Grow TuneZilla's presence across Instagram, TikTok, and YouTube through engaging video content and community interaction
• Oversee content for our bi-weekly email channel
• Manage community engagement by responding to comments and escalating when needed
• Foster genuine connections with the European automotive enthusiast community
• Oversee the TuneZilla affiliate marketing program with support from the affiliate marketing specialist
• Create marketing toolkits, graphics, email templates, and promotional materials dealers can deploy in their markets
• Support regional launches and campaigns with branded collateral and campaign-specific assets
• Gather dealer feedback and market insights to inform future campaign strategy
• Develop dealer training and communication resources

Analytics, Reporting & Optimization

• Submit monthly performance reports with content metrics, paid campaign results, and growth data
• Provide clear, actionable recommendations based on data
• Identify trends, opportunities, and areas for improvement
• Present insights to leadership and inform quarterly strategy adjustments
• Lead and manage internal team members and freelance contributors
• Assign, review, and approve all marketing work (copy, visuals, timelines, deliverables)
• Hold weekly marketing team standups to ensure alignment and accountability
• Foster a collaborative and creative environment where creative ideas and problem-solving are encouraged

What We're Looking For

Essential Qualifications

• 4+ years of marketing or marketing management experience in the aftermarket tuning space or European vehicle market
• Proven track record managing digital campaigns, paid media, and social media strategies
• Strong data literacy—you can read analytics and make evidence-based decisions
• Excellent project management and organizational skills
• Exceptional written and verbal communication abilities
• Experience managing team members, freelancers, or external vendors

The Ideal Candidate

• Passionate about European vehicles and the automotive aftermarket. You're not just marketing a service, you genuinely care about the tuning community, understand the culture, and can speak authentically to enthusiasts.
• Strategic thinker who executes. You see the big picture but aren't afraid to roll up your sleeves and manage day-to-day tasks.
• Problem solver. When something isn't working, you don't complain, you propose solutions.
• Collaborative leader. You ask questions, listen to feedback, and bring out the best in your team.
• Data-driven but creative. You balance analytics with intuition and understand that great marketing lives at the intersection of both.

What We Offer

• Competitive salary commensurate with experience & benefits (base salary of $70,000-$90,000)
• Full-time position with growth potential
• A genuine say in how the brand evolves
• The chance to work in an industry you're passionate about
• Collaborative team culture with autonomy to lead
• Professional development and learning opportunities

How to Apply

Send your resume as a PDF, portfolio link (if available), and a brief note explaining why the role interests you. We appreciate all applications and will only be responding to candidates who are a strong fit for this role. Thank you for your interest in TuneZilla.

Equal Opportunity Employer

TuneZilla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

Location: Surrey, British Columbia, Canada