Director, Consumer Marketing Strategy

AutoTrader.ca; Toronto; On-site; CAD 150,000 - 170,000; Full time

Benefits offered by this job

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Regular internal training programs

3% pension match

Annual bonus structure

Job summary

AutoTrader.ca is seeking a commercially minded strategy leader to shape consumer growth for AutoTrader and AutoHebdo, Canada’s leading brands. You’ll own the consumer growth agenda and manage a multi-million CA$ budget, setting priorities across Performance Marketing, brand, social media, and editorial content.

You will use data and consumer insights to identify opportunities, make investment decisions, and drive execution with teams in Canada and the Autonex group.

Qualifications

• 10+ years in data-driven strategy and transformation.
• Strong hands-on analytical skills with advanced Excel and basic SQL.
• Proven analytical problem-solving translating findings into investment decisions.
• Strong understanding of Performance Marketing, campaigns, measurement and investment effectiveness.
• Good consumer intuition and brand judgment with ability to evaluate creative work.
• AI-forward mindset: using AI tools to automate work and improve results.
• Track record of decisive execution influencing teams beyond reporting lines.
• Strong leadership and communication skills, developing talent and presenting to senior leaders.

Responsibilities

• Deeply understand performance drivers and growth opportunities across regions and channels.
• Lead investment decisions with monthly spend adjustments based on priorities and data.
• Steer Performance Marketing through influence with central teams.
• Shape brand priorities using consumer insights for Québec and rest of Canada.
• Re-launch and scale social media marketing with test-and-learn plans and clear objectives.
• Lead cross-functional initiatives, defining owners, timelines and success metrics.
• Lead senior business reviews on marketing performance and actions for leaders.
• Develop your team by setting priorities and managing agency performance.

Skills

Data-driven strategy

Analytical skills

Problem solving

Performance marketing

Brand judgment

AI mindset

Execution

Leadership

Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits . Through AutoSync , we provide software solutions to 3,500+ dealers , streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS ) is a national tech solution that boosts lien and registration services , recovery services , and insolvency management solutions for Canadian Lenders

As part of AutoScout24 group , Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

The role

We’re looking for a commercially minded strategy leader to help shape the next phase of consumer growth for AutoTrader and AutoHebdo, two of Canada's leading consumer brands.

This is an opportunity to own the consumer marketing growth agenda and lead a multi-million CA$ budget. You'll set marketing priorities and drive growth across Performance Marketing, brand, social media and editorial content.

You're use data and consumer insights to identify opportunities, make investment decisions and drive execution alongside teams in Canada and across the Autonex group.

This is a hands-on strategy role, working closely with the Canadian executive leadership team on our consumer marketing strategy and execution. You'll report to the VP, Global Consumer Brand and Canada Consumer Marketing, lead a small Canada-based team and steer shared Performance and Analytics teams through cross-functional influence.

Success will depend as much on your ability to influence, challenge and mobilise others as on your own analytical and commercial judgment. While there will be campaigns to run - this is an analytical data-driven strategy role with a marketing bent, not an integrated campaigns / media planning role.

We're open to different backgrounds. You might come from strategy consulting, consumer growth or marketing leadership. What matters is your ability to connect data, consumer insight and commercial strategy - and deliver measurable results.

What you'll do

• Deeply understand performance drivers. Proactively go beyond top-line numbers to identify growth drivers, regional and channel differences, and opportunities for improvement.
• Lead investment decisions. Recommend monthly regional and channel spend adjustments based on business priorities, unit economics and performance data.
• Steer Performance Marketing, via influence. Challenge campaign strategies and drive implementation, working with the centrally managed Performance Marketing team.
• Shape brand priorities. Use consumer insights to guide messaging, content and partnerships across Québec and the rest of Canada.
• Re-launch and scale social media marketing. Build and deliver a structured test-and-learn plan, with clear objectives, measurement and resourcing through hiring and/or agencies.
• Lead cross-functionally. Get buy-in on your plan, establish owners, timelines and success measures, and make decisions without waiting for perfect information.
• Lead senior business reviews. Explain drivers of marketing performance, investment choices and recommended actions to senior leaders.
• Develop your direct team. Set priorities, build capabilities, drive hiring and manage agency performance.

What you’ll bring

• 10+ years in data-driven strategy and transformation , e.g. strategy consulting, in-house marketing or consumer growth, with people management experience.
• Strong hands-on analytical skills , including advanced Excel skills and basic SQL proficiency. Comfortable going beyond dashboards to investigate data directly.
• Proven analytical problem-solving , including directly deaveraging performance, investigating root causes and translating findings into investment decisions.
• Strong understanding of Performance Marketing , including campaign economics, measurement and investment effectiveness.
• Good consumer intuition and brand judgment , with the ability to evaluate creative work, challenge agencies and improve marketing effectiveness.
• AI-forward mindset , actively using AI tools and building simple agents to automate work, save time and improve effectiveness.
• A track record of decisive execution , influencing teams outside your reporting line and delivering measurable results.
• Strong leadership and communication skills , including developing talent and presenting recommendations to senior marketing and non-marketing leaders.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

BenefitsfromDay 1

• Gymdiscounts
• Employee and Family Assistance program
• Virtual wellness events
• Regular internal training programs
• Letushelpyouinvestinyourfuturewith3%matchingtowardsyourpensionand multipleformsofincomeprotection.
• Annualbonusstructure
• 3% CPP matching

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The base salary range for this position is CAD $150,000 – CAD $170,000.