Associate Director, Programmatic

Adelphi Group; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

Omnicom Media in Toronto is seeking an Associate Director, Programmatic to lead audience-based programmatic media for a portfolio of KINESSO clients. You will provide thought leadership on audience strategies, optimization, and campaign architecture, and drive expansion of agency partnerships.

This role requires a collaborative, data-driven leader with deep experience in display, video and mobile programmatic campaigns, strong analytics, and excellent client servicing.

Qualifications

• Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Experience optimizing campaigns (e.g.display campaigns, SEM, trafficking, etc.)
• Familiarity with ad serving and campaign management tools (e.g., DoubleClick, Google Analytics)
• Basic understanding of tagging for analytics
• Fundamental knowledge of online media metrics and analysis

Responsibilities

• Lead a team of programmatic professionals to ensure campaigns are set up flawlessly and meet client objectives.
• Oversee the team in running and optimizing campaigns to meet KPIs.
• Communicate technical solutions with agency partners to drive client results.
• Proactively manage issues affecting campaign performance and identify optimization opportunities.
• Review and approve campaigns, align budgets, and select proper DSPs.
• Ensure client expectations are met and adjust as required.
• Build/share campaign reports and insights for leadership.
• Support senior leaders with ad hoc reporting and insights.

Skills

Programmatic

Team leadership

Campaign optimization

DSP experience

Analytics

Education

Marketing background

Tools

DoubleClick

Google Analytics

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Position Summary

The Associate Director,Programmatic is responsible for delivering successful audience-based programmatic mediaprograms across a portfolio of KINESSO clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.

Responsibilities:

• Manage a team of programmatic professionals (Coordinator, Campaign Manager and Sr. Campaign Manager) in ensuring all technical aspects(e.g.tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.

• Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.

• Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.

• Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g.low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with loweCPMs)

• Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper DSP’s to align with campaign goals.

• Ensure that client expectations are met and adapt or make recommendations to adjust as required.

• Build/Setup campaign reports within reporting dashboard.

• Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.

• In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.

• Ensure processes are effectively communicated and consistently adhered to by team members.

• Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.

• Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.

• Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)

• Oversee the team and ensure they are utilizing advanced optimization techniques.

• Proactively presents strategic brand solutions to client teams.

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.

• Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

• Experience optimizing campaigns (e.g.display campaigns, SEM, trafficking, etc.)

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g.DoubleClick, Google Analytics, Google Ad Sense, etc.)

• Basic understanding of tagging for analytics

• Fundamental knowledge of online media metrics and analysis

• Learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail accuracy.

• Excellent ability to manage and prioritize time effectively.

• Ability to work collaboratively as well as independently.

• Proactive approach to problem solving, assisting the team, self-development, etc.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).

• Demonstrated ability using Excel, with knowledge of pivot tables, basicformulasand visualizations.

Salary Range $80,000 - $90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/