Associate Director,Planning

Adelphi Group; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

Omnicom’s Omd in Toronto seeks a Strategic Planning Associate Director to lead advanced consumer insights, audience strategy and media planning across major clients. You will shape strategic directions, translate data into actionable marketing plans, and partner with analytics, content, and social teams to drive business results.

The role requires deep experience in digital strategy, strong presentation skills, and ability to collaborate with global teams.

Qualifications

• Bachelor’s degree and MBA preferable or related degree.
• Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
• Demonstrated project management experience; either managing small projects or teams within larger projects.

Responsibilities

• Strategic thinking and media fluency—understands objectives, connects media recommendations to business goals and challenges specialists.
• Communication—clear, concise, confident with senior clients and teams.
• Problem solving and judgment—assess issues, identify options, recommend paths forward.
• Proactive ownership and urgency—anticipates needs, flags risks, moves quickly, owns outcomes.
• Attention to detail and quality control—ensures work is accurate and client-ready.
• Measurement orientation—discuss KPIs, attribution, incrementality, testing and optimization.
• Relationship and team leadership—builds trust with clients and orchestrates agency teams.

Skills

Analytical thinking

Synthesize data/research

Presentation skills

Quantitative & qualitative research

Client relationship management

Audience solutions understanding

Data solutions (1st/2nd/3rd party)

Digital marketing technologies (adtech

Education

Bachelor’s degree

MBA preferred

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

_ Strategic Planning Associate Director _

The strategy team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.

Key Responsibilities

• Strategic thinking and media fluency — Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
• Communication — Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
• Problem solving and judgment — Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
• Proactive ownership and sense of urgency — Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
• Attention to detail and quality control — Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
• Measurement orientation — Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
• Relationship and team leadership — Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.

Skills

Desired Skills & Experience

• Strong analytical/logical thinking
• Ability to synthesize data/research into concise action-oriented strategies
• Great presentation and communication skills
• Quantitative and qualitative research skills
• Client relationship development and management
• Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
• Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
• Understanding of the Digital marketing technologies, including adtech and martech solutions

Experiences

• Bachelor’s degree and MBA preferable or related degree.
• Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
• Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
• Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
• Experience working with global teams at large Fortune 2000 companies
• Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
• Familiarity with multi-channel measurement and attribution solutions
• Collaborating within an agency and with extended marketing council of agencies

$75,000-$85,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/