Senior Manager, Programmatic

Adelphi Group; Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

Omnicom is seeking a Performance Manager within its Media team. You will master media and buying technologies, develop segmentation and optimization strategies, and drive data-driven campaigns to exceed client expectations.

The role requires hands-on management of daily campaigns, strong analytical skills, and collaboration with Agency and Product teams. Salary range is 70,000–80,000 USD annually and the position is office-based with a minimum three days in the office per week.

Qualifications

• Experience with programmatic buying and data-driven optimization.
• Ability to translate client goals into activation strategies.
• Strong analytical approach with data-driven decision making.
• Experience working with agency and product teams.

Responsibilities

• Master media and buying technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges.
• Understand client performance objectives and develop segmentation and optimization strategies to exceed client expectations.
• Independently drive analytical techniques to continually exceed client performance expectations, increasing share of budgets.
• Set campaign strategies, e.g. targeting, bidding, platforms, data usage, funnel optimization.
• Hands-on execution and management of day-to-day campaign performance.
• Mine campaign, ad server, impression, and user data to identify drivers of performance and opportunities for account growth.
• Develop at least 2 best practices per year leading to incremental business growth.
• Collaborate with Product team to enhance trading technologies and define future capabilities.
• Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate.

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Performance Management

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets
• Set campaign “strategies”, e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Develop at minimum 2 best practices per year leading to incremental business growth
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate

Programmatic Planning

Assist Agency teams with client strategy development, annual account plans, and marketing solutions for clients

• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Increase Programmatic revenue and/or market share through new client development and upsell of existing clients
• Translates client goals and KPI’s to platform activation strategies/tactics
• Develop and implement all media mix logistics, definitions, processes at client-level
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Organizational Management

• Demonstrates leadership through influence with Agency and Programmatic counterparts.
• Train team members and others on Programmatic Buying best practices
• Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
• Own a deep Technical understanding of Omnicom and 3rd party planning, activation & measurement tools
• Develop people and team management skill

Salary range is $70,000 - $80.000

$75,000-$80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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