Associate Director, Media Planning - Oncology Specialization

Klick Health; Toronto; Hybrid; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking an Associate Director of Media Planning with a specialization in oncology. This role focuses on developing and executing tailored digital media strategies to enhance patient engagement and optimize campaign performance. The ideal candidate will have extensive experience in media planning within the healthcare sector, particularly oncology, and will collaborate with cross-functional teams to deliver impactful messaging. Join a dynamic team that values creativity and strategic thinking while making a significant impact in the oncology marketplace.

Qualifications

• 7+ years in media planning, especially in oncology or healthcare.
• Ability to translate scientific concepts into media strategies.

Responsibilities

• Develop and execute digital media strategies for oncology.
• Manage oncology media budgets and ensure compliance.

Skills

Media Planning

Oncology Marketing

Digital Media Strategy

Budget Management

Communication Skills

Project Management

Creativity

Leadership

Education

Bachelor's Degree in Marketing

Experience in Healthcare Agency

Tools

DoubleClick Campaign Manager

DoubleVerify

Bionic

Job description

Associate Director, Media Planning - Oncology Specialization

Job ID:

101282

Job Type:

Full Time

Category:

Marketing

Posted:

2025-05-05

Location:

Hybrid work in Toronto, ON, Canada

Job Views:

4

Salary:

USD Negotiable

Job Description:

Job information

Job Responsibilities:

• Oncology Media Expertise: Develop and execute digital media strategies tailored to the oncology marketplace, leveraging insights into cancer treatment pathways, patient journeys, and healthcare professional engagement.
• Strategic Collaboration: Partner with the Analytics Practice to monitor and optimize oncology campaign performance, ensuring plans meet KPIs and brand objectives.
• Cross-Functional Integration: Collaborate with creative, content, and brand teams to ensure messaging and media are harmonized, especially for complex oncology narratives.
• Client Engagement: Serve as the primary media lead for oncology clients, building trusted relationships and recommending media innovations aligned with evolving treatment landscapes.
• Budget Management: Oversee oncology media budgets, ensuring transparency, fiscal responsibility, and regulatory compliance.
• Performance Reporting: Deliver detailed media reports and analyses to inform future planning and execution.
• Creative Influence: Provide media-driven insights to enhance oncology-specific content and audience targeting.

Skills and Experience:

• Minimum of 7 years of media planning experience, with significant exposure to oncology or healthcare/pharmaceutical sectors.
• Deep knowledge of oncology marketing, including DTC and HCP communication strategies.
• Ability to translate scientific concepts into engaging media strategies.
• Strong digital media strategy background: programmatic, search, social, video, healthcare platforms.
• Experience managing multi-million-dollar media budgets.
• Proficiency with media planning tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic.
• Excellent project, time, and vendor management skills.
• Outstanding communication skills tailored to oncology sector.
• Creativity, critical thinking, and problem-solving skills; commitment to ongoing learning.
• Leadership and mentorship experience preferred.
• Awards or notable campaigns in oncology advertising is a plus.

Education and Experience:

• Bachelor's Degree in Marketing, Advertising, Communications, or related field preferred.
• At least 3-5 years of media planning experience for oncology brands or campaigns, preferably in a healthcare agency environment.

Keywords: Hybrid work in Toronto jobs

Closed Date: 2025-06-04