Associate Director, Digital Marketing

CI Financial; Toronto; On-site; CAD 93,000 - 143,000; Full time

Benefits offered by this job

Health insurance coverage

RRSP program

Professional designations paid

Bonus program

Paid holidays and vacation

Employee discount program

Job summary

CI Financial is seeking a strategic, customer-focused digital leader to guide the evolution of our digital ecosystem and deliver personalized experiences across our web and mobile channels.

You will report to the SVP, Digital Marketing and collaborate with Marketing, Sales, Client Services, SEO, Product and Technology to translate business needs into scalable digital solutions, leveraging Adobe Experience Cloud to optimize performance and outcomes.

Qualifications

• 5+ years managing digital platforms or CMS.
• Experience with Agile development.
• Knowledge of accessibility standards (AODA/WCAG).
• Strong communication with both technical and business audiences.
• Financial services industry experience is an asset.

Responsibilities

• Lead digital experiences across web, mobile, and platforms.
• Leverage Adobe Experience Cloud to create personalized journeys.
• Collaborate with Marketing, Sales, Client Services, SEO, Product, and Technology.
• Translate requirements into scalable digital solutions.
• Governance, QA, accessibility, and consistent UX across properties.

Skills

Strategic thinking

Stakeholder management

Communication skills

Digital leadership

Fast-paced environment

Education

Post-secondary education in Marketing or Digital Experience

Tools

Adobe Experience Cloud

Adobe Experience Manager

Adobe Target

Adobe Analytics

SEO best practices

Job description

Chez CI, nous considérons qu’un excellent lieu de travail est un endroit sécuritaire où chacun peut s’exprimer, où les employés ont la possibilité de s’investir dans un travail valorisant, où ils ont l’occasion de se dépasser pour progresser, où ils peuvent travailler sur des produits et des projets innovants, et où ils sont soutenus et encouragés dans leurs efforts.

We are seeking a strategic and customer-focused individual to help lead the evolution of our digital ecosystem and drive impactful customer experiences across web and mobile channels.

In this role, you will report to the SVP, Digital Marketing and be part of the leadership group developing and optimizing CI’s digital capabilities that support marketing, lead generation, customer engagement, and business growth.

As a key contributor to our digital transformation journey, you will leverage Adobe Experience Cloud technologies to deliver personalized, data-driven experiences while partnering across the organization to shape digital strategy and execution.

What You Will Do

• Work with our Digital Agency partners to lead the delivery and continuous improvement of digital experiences across our web, mobile, and marketing platforms.
• Maximize the capabilities of Adobe Experience Cloud to create engaging, personalized customer journeys.
• Partner with Marketing, Sales, Client Services, SEO, Product, and Technology teams to identify opportunities, improve processes, and drive business outcomes.
• Translate business requirements into scalable digital solutions and effectively communicate with both technical and non-technical stakeholders.
• Participate in discovery, planning, design, development, and project governance activities.
• Manage project timelines, priorities, and external vendor relationships to ensure successful delivery.
• Establish and maintain digital governance, accessibility standards, quality assurance processes, and a consistent user experience across digital properties.
• Leverage analytics, customer insights, and industry best practices to inform strategy and optimize performance.
• Foster collaboration, innovation, and continuous improvement across the digital experience function.

What You Will Bring

• 5+ years of experience managing digital platforms, websites, or content management systems.
• Post-secondary education in Marketing, Digital Experience, UX/UI, Technology, Business, or a related discipline.
• Experience leading digital initiatives in an Agile environment.
• Strong understanding of website governance, accessibility standards (AODA/WCAG), and digital experience best practices.
• Strategic thinker with the ability to connect customer needs, business objectives, and technology solutions.
• Strong leadership, relationship-building, and stakeholder management skills.
• Excellent communication skills with the ability to engage technical and business audiences.
• Curious, adaptable, and motivated by continuous learning and innovation.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
• Financial services industry experience is an asset.

Preferred Qualifications

• Adobe Experience Manager (AEM)
• Adobe Experience Platform (AEP)
• Adobe Target
• Adobe Analytics and/or Google Analytics
• SEO best practices
• Web technologies including HTML, CSS, and JavaScript

This opportunity is for an existing vacancy with the company. The anticipated base salary range for this position is$93,000 to $143,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program. In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Financière CI est une société indépendante offrant des services de conseil en gestion de patrimoine et en gestion d’actifs à l’échelle mondiale par le biais de diverses sociétés de services financiers. Depuis 1965, nous anticipons les besoins changeants des investisseurs et y répondons de manière fiable. Nous sommes animés par la volonté d’offrir aux particuliers et aux institutions des investissements et des conseils de la plus haute qualité. Notre engagement à fournir les niveaux de rendement les plus élevés signifie que, peu importe leur poste, les employés de CI doivent être à l’aise dans un environnement trépidant qui les poussera à exploiter tout leur potentiel. Les employés qui font preuve d’un degré d’ambition élevé, d’une volonté de faire preuve de curiosité intellectuelle pour apprendre en permanence et d’une disposition à se dépasser s’épanouissent chez CI.

Un environnement propice à la réussite

Nous offrons un environnement de travail en présentiel, des avantages sociaux concurrentiels et un milieu de travail bienveillant, afin de permettre à nos employés de s’épanouir tant sur le plan personnel que professionnel.

CE QUE NOUS OFFRONS

• Siège social moderne situé à distance de marche d’Union Station
• Remboursement de la formation
• Désignations professionnelles payées
• Régime d’épargne des employés (REE)
• Programme de rabais d’entreprise
• Avantages sociaux collectifs améliorés
• Programme de complément de congé parental
• Congés payés pour activités bénévoles

Nous nous concentrons sur la création d’une main-d’œuvre diversifiée et inclusive.

CI Financial Corp. et toutes ses sociétés affiliées (« CI ») offrent un environnement de travail équitable et accessible. CI s’engage à prendre en compte les besoins d’accommodement pour les personnes handicapées. Si vous avez besoin de mesures d’adaptation pour postuler une offre d’emploi, ou si vous avez besoin que cette offre soit publiée dans un autre format, ou si ce besoin se fait sentir à toute autre étape du processus de recrutement, communiquez avec nous à l’adresse [e-mail], ou appelez le 416 364-1145, poste 4747.