CANADA: Sales Development Program Associate - Campus Recruiting

General Mills; Mississauga; On-site; CAD 55,000 - 75,000; Full time

Job summary

General Mills Canada invites high-potential graduates to join the Sales Development Program (SDA) starting September 2027. You will embark on a path toward sales leadership, working across account management, category management, and omni-channel teams in a collaborative environment.

The program emphasizes ownership from day one, customer engagement, and data-driven decision making, with opportunities to advance within Canada’s top consumer brands.

Qualifications

• Bachelor-level business degree required or equivalent.
• Strong communication and interpersonal skills essential.
• Ability to analyze data and translate insights into actions.

Responsibilities

• Join General Mills Canada as a Sales Development Program (SDA) participant, leading to future sales leadership roles.
• Develop cross-functional partnerships with account management, category management, OMNI, and market strategy teams.
• Build and maintain retailer relationships, execute promotions, and analyze customer data to grow General Mills business.

Skills

Sales mindset

Relationship building

Analytical thinking

Cross-functional collaboration

Education

Bachelor’s degree (HBA/BBA/BCOMM/MBA/BA focused on business)

Job description

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

What will I do?

Looking for an opportunity to become a future sales leader in one of the world’s largest food companies? General Mills is looking for the leaders of tomorrow to join our Sales Development Program in Fall of 2027. With the pursuit of putting people first and building a culture of creating, we want to partner with you on your journey every step of the way.

General Mills Canada is one of the largest Consumer Packaged Goods companies in Canada. We are the leaders in 13 categories with strong brands like Cheerios, Nature Valley, Old El Paso, and Pillsbury. We serve the world by making food the world loves and treating the world with care. While we are part of a much larger global organization, we have the autonomy to manage our business and iconic brands in ways that support the needs of Canadian consumers.

We seek out the best minds and provide them with development and the opportunity to lead something big. The SDA role not only provides a platform for ownership from the get-go, but also serves as a steppingstone to advance your career with various roles (i.e. Account Management, Category Management, OMNI, Market Strategy & Commercial Capabilities). Dedicated to the philosophy of promotion from within, the SDA role provides a foundation to explore future leadership opportunities, encouraging growth within Sales, and you can also explore cross-functional opportunities.

We employ an outstanding team of "intrapreneurs" who are valued and empowered to indulge in experimentation and innovative thinking to succeed. As an SDA, 50% of your week will be dedicated to managing a territory with medium to large format stores. Embracing an entrepreneurial spirit, this part of the role allows you to build and maintain relationships with key contacts, strategically sell using customer & category insights and flawlessly execute promotions to help grow the General Mills business. The other 50% of your time is based out of the head office where SDAs gain experience and expertise in selling & negotiating, analyzing customer data, leading Retail Execution, and projects in collaboration with cross-functional teams to impact in-store conditions.

Development

General Mills provides outstanding hands‑on learning in all facets of our business and extraordinary personal and professional development and training opportunities. General Mills is committed to developing future leaders and preparing you for responsibilities beyond your initial role by offering a wide variety of development and training opportunities.

Who is qualified to apply?

Degrees Preferred: HBA, BBA, BCOMM, MBA, BA with focus on business. Bilingualism (French) is an asset.

What is the start date?

September 2027

Where will I work?

Canada Headquarters, Mississauga, ON

Additional Considerations

Applicants for this position must be currently authorized to work in Canada on a full‑time basis. General Mills will not sponsor applicants for this position for work visas.

General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.