Assistant Store Manager

Fable; Vancouver; On-site; CAD 40,000 - 65,000; Full time

Job summary

An established lifestyle brand is seeking an Assistant Store Manager who is passionate about hospitality and design. In this role, you will support the Store Manager in driving sales and creating an elevated customer experience. You will empower your team to build lasting relationships with customers while ensuring smooth store operations. This is a fantastic opportunity for a natural leader who thrives in a collaborative environment and is eager to contribute to a values-led culture. Join a company that values diversity and fosters an inclusive workplace where everyone can thrive.

Benefits

Competitive hourly salary

Bonus opportunity

$215 monthly wellness allotment

Flexible work environment

Generous vacation policy

Complimentary dinnerware

Qualifications

• 2+ years in retail leadership with a focus on customer experience.
• Experience with sales goals and retail KPIs.

Responsibilities

• Support the Store Manager in executing strategies to meet KPIs.
• Lead the team in delivering exceptional customer experiences.

Skills

Retail Leadership

Customer Experience

Sales Strategy

Team Development

Data Analysis

Education

High School Diploma

Bachelor's Degree (Preferred)

Job description

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Welcome to Fable, where we make creating a beautiful home easy and affordable. As a lifestyle brand in the home decor space, we design and deliver products that transform your living space into your personal sanctuary, allowing you to feel right at home.

About the Role:

As Assistant Store Manager at Fable, you’ll be the right hand to the Store Manager and a champion for both your team and your customers. You’ll lead by example—delivering a thoughtful, elevated customer experience while helping drive sales, lead community events, and ensure smooth operations in-store. This is a leadership opportunity for someone who thrives in a people-first, design-driven, and values-led environment.

Key Responsibilities:

- Support the Store Manager in developing and executing strategies to meet and exceed store KPIs.

- Actively engage in the customer journey—greeting, educating, and guiding guests through the world of Fable with warmth and confidence.

- Empower the team to build lasting customer relationships through storytelling, hosting, and follow-up communication.

- Use sales and product performance data to inform daily decision-making and coaching opportunities.

- Support omni-channel initiatives by helping customers navigate online-to-store experiences (e.g., in-store pickup, returns, gifting).

Leadership & Team Development:

- Coach, inspire, and lead the store team to uphold Fable’s customer experience standards and brand values.

- Assist in the hiring and onboarding process for new team members.

- Lead training sessions, support development plans, and help create a culture of feedback and learning.

- Model high performance and accountability while fostering an inclusive and uplifting team environment.

- Act as the store lead in the Store Manager’s absence.

- Ensure visual standards align with Fable’s aesthetic and storytelling goals, and that the store is clean, organized, and inviting.

- Support the scheduling process and help optimize labor planning to meet customer needs.

- Assist with inventory management including stock transfers, replenishment, and cycle counts.

- Own in-store event logistics—supporting community events, influencer activations, and brand moments that bring Fable to life offline.

- Report facility, safety, or maintenance issues to Remote HQ and ensure proper follow-up.

About You:

- You have 2+ years of experience in a retail leadership or keyholder role.

- You’re passionate about hospitality, design, and creating elevated customer experiences.

- You’re a natural leader—empathetic, confident, and great at building relationships with both customers and teammates.

- You’re comfortable working with sales goals and retail KPIs and enjoy using data to inform your approach.

- You thrive in fast-paced, collaborative environments and are always looking for ways to improve and grow.

- Bonus: You love tableware, entertaining, and making people feel at home.

Compensation and Perks:

- A competitive hourly salary.

- Bonus opportunity.

- A monthly $215 personal wellness allotment.

- Flexible work environment.

- Generous vacation policy.

- Complimentary dinnerware.

Diversity and Inclusion:

At Fable, we believe that diversity and inclusion are fundamental to our success. We strongly encourage applications from individuals of all backgrounds, including but not limited to BIPOC, LGBTQ2S+ individuals, immigrants, and people with disabilities. We are committed to fostering a workplace where everyone feels valued and empowered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing

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