Assistant Digital Marketing Manager, Laneige

AMOREPACIFIC; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

AMOREPACIFIC Canada is seeking an experienced Assistant Digital Marketing Manager to join the Laneige Marketing Team. The role executes and supports cohesive brand activity across paid media, social, PR, and integrated channels, reporting to the Senior Manager and collaborating with Trade Marketing.

The ideal candidate will drive connected 360° marketing, translating global direction into local digital executions with a strong understanding of prestige beauty and Sephora dynamics.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of relevant marketing experience, ideally within prestige beauty, retail, or consumer goods.
• Strong digital marketing fluency across paid media, social, influencer, and PR.
• Comfortable working cross-functionally and managing multiple workstreams simultaneously.
• Familiarity with the Sephora retail ecosystem and omnichannel marketing environment.
• Excellent communication, project management, and organizational skills.
• Positive attitude with strong relationship-building skills.
• Self-starter with a proactive mindset and strong attention to detail.
• Ability to thrive in a fast-paced and dynamic business environment.
• Bilingual English/French an asset but not required

Responsibilities

• Support planning and execution of Laneige Canada’s integrated digital marketing strategy across paid, owned, and earned channels.
• Coordinate with the Sr. Marketing Manager across paid, owned, and earned channels and ensure alignment with objectives.
• Translate Global Headquarters’ brand direction into locally relevant, consumer-first digital executions.
• Assist with campaign briefing, creative direction, and performance tracking across social, paid media, influencer, and PR workstreams.
• Help translate Global Headquarters’ brand direction into locally relevant, consumer-first digital executions.
• Manage external paid media agency relationships, ensuring briefs are clear, budgets tracked, and campaigns meet targets.
• Monitor campaign performance metrics (ROAS, CPA, CPM, CTR) and flag optimization opportunities.
• Align paid media activity with Sephora retail moments and new launches.
• Partner with Trade to align digital and trade calendars, hero SKUs and promotions.
• Bridge digital and trade workstreams; coordinate with Sales, SCM, and HQ on digital initiatives.
• Prepare regular performance updates and campaign recaps with insights and recommendations.
• Support quarterly business reviews and HQ reporting as needed.
• Guide a team of three Senior Specialists and set priorities in weekly check-ins.
• Foster a collaborative, accountable team culture and assist in organizational planning.

Skills

Digital marketing fluency

Cross-functional collaboration

Project management

Communication

Relationship-building

Attention to detail

Bilingual English/French

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

AMOREPACIFIC is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.

Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

• Customer First
• Be the 1st and the Best
• Collaborate with an Open Mind
• Respect Differences
• Act with Integrity

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

Job Summary

Amorepacific Canada is seeking an experienced Assistant Digital Marketing Manager to join the Laneige Marketing Team. This role is responsible for executing and supporting cohesive brand activity across paid media, social media, public relations, and integrated marketing channels.

Reporting to the Senior Manager, Laneige Marketing and working closely with the Assistant Manager in Trade Marketing, the ideal candidate supports the execution of integrated marketing initiatives and ensures a connected 360° marketing approach across all consumer touchpoints. This is a great fit for a digitally fluent marketer who is ready to take on broader ownership of channel execution and cross-functional coordination, with a strong understanding of the prestige beauty landscape and the Sephora retail environment.

Principal Accountabilities

Responsibilities include but are not limited to:

Digital Channel Execution & Brand Building (30%)

• Support the planning and execution of Laneige Canada’s integrated digital marketing strategy across paid, owned, and earned channels in partnership with the Sr. Marketing Manager.
• Ensure digital activity aligns with brand objectives, campaign priorities, and commercial targets
• Assist with campaign briefing, creative direction, and performance tracking across social, paid media, influencer, and PR workstreams
• Help translate Global Headquarters’ brand direction into locally relevant, consumer-first digital executions

Paid Media Support (20%)

• Support the management of the external paid media agency relationship, ensuring briefs are clear, budgets are tracked, and campaigns are delivering against targets
• Monito campaign performance across key metrics (ROAS, CPA, CPM, CTR) and flag optimization opportunities in partnership with the Integrated Marketing Specialist
• Ensure paid media activity is aligned with retail moments, newness launches, and Sephora campaign windows

Trade-Digital Integration (15%)

• Partner closely with the Assistant Manager of Trade to keep digital and trade workstreams aligned on launch calendars, hero SKUs, promotional windows, and in-store moments
• Ensure the Digital team is briefed on and supporting Sephora and Amazon priorities
• Serve as a cross-functional connector with Sales, SCM, and HQ on Digital-related workstreams

Reporting & Budget Tracking (20%)

• Track Digital team A&P spend across channels and flag risks or variances to the Sr. Marketing Manager
• Prepare regular performance updates and campaign recaps with clear insights and recommendations
• Support quarterly business reviews and HQ reporting as needed
• Work alongside the Sr. Marketing Manager to help guide and support a team of three Senior Specialists spanning Integrated Marketing, social media, and PR
• Participate in weekly team check-ins and help set clear priorities and timelines across workstreams
• Contribute to a collaborative, accountable team culture and support team members where appropriate
• Partner with the Sr. Marketing Manager on organizational planning and development conversations

Qualification and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of relevant marketing experience, ideally within prestige beauty, retail, or consumer goods
• Strong digital marketing fluency across paid media, social, influencer, and PR
• Comfortable working cross-functionally and managing multiple workstreams simultaneously
• Familiarity with the Sephora retail ecosystem and omnichannel marketing environment
• Excellent communication, project management, and organizational skills
• Positive attitude with strong relationship-building skills
• Self-starter with a proactive mindset and strong attention to detail
• Ability to thrive in a fast-paced and dynamic business environment
• Bilingual (English/French) an asset but not required

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.