Assistant Brand Manager

AFM - Association Française du Marketing; Toronto; Hybrid; CAD 60,000 - 78,000; Full time

Job summary

A leading company in the beauty and personal care industry is seeking a Brand Manager Assistant for a 14-month maternity leave coverage position in Toronto. The role involves supporting the Brand Manager, managing marketing activities, analyzing trends, and collaborating with teams to optimize brand communication and performance. Candidates should have a relevant degree and experience in consumer marketing, with a focus on influencer partnerships and digital marketing.

Qualifications

• Bachelor's Degree and 3 years of work experience in consumer marketing.
• Experience in the Canadian CPG industry, preferably in beauty or personal care.
• Understanding of digital & social media marketing.

Responsibilities

• Support the Brand Manager in planning and implementing marketing strategies.
• Analyze brand and market trends through monthly scorecards.
• Lead influencer campaigns and manage social media content.

Skills

Project management

Time management

Organizational skills

Digital marketing

Social media marketing

Influencer marketing

Market analysis

Education

Bachelor's Degree in Marketing

Master's Degree in Business or related field

Tools

Nielsen

Job description

Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.

As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 19 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.

The role:

Your primary role is to support the Brand Manager, Haircare to help profitably grow the John Frieda brand. Reporting to the Brand Manager, Haircare, you will work with all aspects of brand management including innovation & commercialization and brand communications. An important aspect of this role is keep a pulse on category, brand and competitive performance and understanding latest trends to help ensure brand relevancy and competitor advantage.

This is a full-time, 14-month maternity-leave coverage position, with potential to extend to 18 months. Kao Canada Employees work remotely with occasional travel for in-person meetings within the GTA. We offer a salary of $60,000 - $78,000.

Main Responsibilities:

• Support the Brand Manager to plan, develop and implement the marketing plan ensuring the proper deployment of marketing budget and on-time delivery of activations.
• Be a key liaison with Legal & Regulatory teams for the approval of marketing materials
• Be a key liaison with translation house for all brand related content
• Assume lead responsibility at cross-functional consensus meetings
• Analyze brand, market and competitive trends with primary responsibility of monthly brand scorecards
• With direction from the Brand Manager, lead packaging copy localization
• Manage owned channels (brand website); reporting & optimization
• Manage Social Media channel organic content calendar, posting, and budget including reporting & optimization
• Lead influencer campaigns, ensuring alignment with the brand manager on creator selections, briefing, and content feedback to produce highly effective influencer partnerships.
• Manage consumer review generation for all new product launches across brands
• Assist the Associate Director of Marketing and the marketing team, as needed with various marketing tasks, which can include sample room inventory, product sample orders, annual sales meeting preparation, etc.

What you will need:

• Bachelor's Degree and 3 years of work experience in consumer marketing OR a Master's Degree in Business, Marketing, MBA or related field is required
• Previous experience in the Canadian CPG industry, experience in beauty or personal care industry
• Digital & social media marketer with an understanding of influencer partnerships
• Project management, time management and organizational skills
• Working knowledge of Nielsen

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/) .

All qualified, interested employees are encouraged to apply. Kao is an Equal Opportunity Employer. All decisions are made without regard to race, sex, color, national origin, religion, age, disability or veteran status. Kao Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process.

Kao Canada does not use artificial intelligence (AI) to screen and assess applications during the hiring process.