Assistant Brand Manager

The J.M. Smucker Company; Markham; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking an Assistant Brand Manager to join their dynamic team. In this role, you will assist in managing brand strategies and marketing communications, ensuring the successful execution of projects that drive awareness and engagement. With a focus on analytics and collaboration, you will work closely with cross-functional teams to identify opportunities for growth and innovation. This nurturing and inclusive workplace values diverse perspectives, providing a platform for your unique contributions to shine. If you are passionate about brand management and eager to make an impact, this is the opportunity for you.

Qualifications

• 1-2 years of experience preferred in a related field.
• Strong analytical mindset and solid communication skills.

Responsibilities

• Prepare and present monthly business analyses to identify opportunities.
• Manage brand budget and execute marketing communication plans.

Skills

Analytical skills

Project management

Communication skills

Creative problem-solving

Team collaboration

Attention to detail

Education

Undergraduate degree in business

Relevant business diploma

Tools

Microsoft Office (PowerPoint, Excel, Word)

Job description

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif, Folgers and Milk-Bone as well as leading brands exclusive to Canada including Robin Hood, Five Roses, and Carnation.

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

JOB TITLE: Assistant Brand Manager

REPORTS TO: Senior Brand Manager

JOB SUMMARY:

The Assistant Brand Manager will assist the business leader in the management of the brand(s), including conducting ongoing evaluation of the business(es), providing insights leveraging your analytical skills to course correct as required to achieve sales, market share and profit targets. Assist in developing and executing marketing communication and annual business plans as well as packaging and product launch projects with excellence via solid project management, communication and collaboration abilities.

KEY RESPONSIBILITIES:

1. Insights/Analytics: Prepare and present ongoing monthly business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit.
   • Assist brand and insights team in developing consumer and shopper research strategies and assets.
2. Budget Management: Manage, reconcile and process expenses within brand budget.
3. Planning/Strategy: Conduct and present thorough business analysis on yearly basis in conjunction with cross functional team and identify key issues and opportunities.
   • Assist in development of annual strategies and business plans.
4. Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes.
5. Marketing Communications: Execute with excellence annual marketing communication plan to drive awareness, consideration and conversion with our consumers and shoppers including:
   • Assisting with brief development through to execution of the initiatives in conjunction with internal and external agency stakeholders.
   • Assisting with advertising creative, media and new product initiatives.
   • Leading activation of consumer and retail promotional marketing projects including post mortems and sales presentations.
6. Innovation: Support innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply.

OVERALL QUALIFICATIONS:

1. Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience.
2. 1-2 years of experience preferred.
3. Strong analytical mind-set.
4. Solid communication, project management and creative problem-solving skills.
5. Experience working within team environment.
6. Ability to manage multiple projects with competing deadlines and resource needs with attention to detail.
7. Illustrates Initiative and ability to work independently.
8. Proficient in Microsoft office software (PowerPoint, Excel, Word).
9. Some local day travel required, potential for overnight North American travel 1-2 times annually.

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.

Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to alternate format documents, ASL Interpreter, or Assistive Technology.