Area Director of Sales

HHM Hospitality; Port McNicoll; On-site; CAD 105,000 - 115,000; Full time

Job summary

An established industry player in hospitality is seeking a dynamic Area Director of Sales to lead strategic sales initiatives across a group of hotels. This role emphasizes maximizing revenues through innovative marketing, community partnerships, and direct sales efforts. The ideal candidate will possess a strong background in sales and public relations, with the ability to train and support a dedicated team. Join a forward-thinking company that values personal and professional growth, offering competitive compensation and a range of benefits to support your well-being and career development.

Benefits

Medical, Dental and Vision Health Insurance

Paid Time Off

401k Company Match

Free Basic Life Insurance

Travel Discounts

Commuter Transit and Commuter Parking Benefits

Quarterly Bonuses and Incentives

Employee Assistance and Wellness Program

Educational/Professional Development

Technology Reimbursements

Qualifications

• Four-year college degree required; advanced degree coursework preferred.
• Previous sales experience in a comparable hotel size and scope required.
• Public relations and community marketing experience required.

Responsibilities

• Develop and execute strategic sales and marketing plans for hotels.
• Monitor achievement of sales objectives and take corrective actions.
• Focus on personal sales efforts to achieve maximum revenue return.

Skills

Sales Experience

Public Relations

Community Marketing

Negotiation Skills

Strategic Planning

Education

Four-year College Degree

Advanced Degree in Business Administration

Tools

Excel

Word

Delphi

Access Database

Job description

Overview

Opportunity: Area Director of Sales

Develop and execute strategic sales and marketing plans for a group of hotels to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.

Your Growth

Senior Director of Sales – Regional Director of Sales

Your Focuses

• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Use internal and external resources and data to develop strategic plans to maximize revenue in all sales segments. Relay strategic opportunities and monitor follow through of team activities.
• Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
• Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
• Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the sales booking goals and budgets.
• Focus on personal sales efforts to achieve maximum revenue return from key accounts to hit individual booking goals. Articulate and leverage the benefits of the hotel to close sales opportunities.
• Focus on achieving annual hotel revenue goals as agreed upon and established in the annual budget.
• Participate in monthly forecasting and annual budgeting process.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Prepare and maintain a current annual business plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
• Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Perform other duties as requested by management.

Your Background and Skills

• Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
• Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
• Public relations and community marketing experience required.
• Proficient in use of Excel, Word, Delphi and access database tools.

HHM Benefits and Perks

• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Free Basic Life Insurance
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Quarterly Bonuses and Incentives
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Technology Reimbursements

Work Environment and Context

• Work schedule varies and may include occasionally working on holidays, weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

The compensation range for this role is $105,000 to $115,000 per year and the determined salary will be commensurate with the candidate’s qualifications and experience within the hospitality industry. HHM Hotels offers a competitive salary package that aligns with market standards, with the highest potential earnings observed for candidates with the relevant experience.

About Us

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

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