Analyst, Marketing Science

Omnicom Media; Toronto; On-site; CAD 45,000 - 50,000; Full time

Job summary

Omnicom Media is seeking an Analyst to support the Marketing Science team. The role focuses on collecting and analyzing marketing and business data, delivering media reporting, MMM results, and primary research insights. You will design dashboards, liaise with activation teams, and help set campaign benchmarks.

A strong Excel and communication skillset is essential. You will work in a data-driven, client-facing environment, contributing to tests and learnings while maintaining high data quality

Qualifications

• 2+ years in analytics, media, or consulting roles.
• Proven ability to uncover actionable insights from data.
• Experience in client-facing roles.
• Strong Excel skills and data storytelling.

Responsibilities

• Obtain, manage and analyse marketing and business data.
• Produce media reporting metrics and insights from digital channels.
• Work with MMM results and primary research.
• Design dashboards and enable reporting needs.
• Collaborate with Activation Teams to optimize campaigns.
• Support test design and learnings coordination.

Skills

Analytical

Client-facing

Excel

Data analysis

Performance marketing

Digital analytics

Media planning

Tools

Looker

Tableau

Salesforce MCI

Job description

Job Description

The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client's marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client's marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.

• Obtaining, managing and analysing marketing and business data, inclusive of:
• Media reporting from digital channels, (i.e. costs, impressions, clicks, video metrics, conversions)
• Business performance data - such as transactions, revenue, guest count
• Media Mix Modelling (MMM) results
• Primary Research, such as Ad tracking solutions, Brand Lift Studies
• Test & Learns and Incrementality studies
• 3rd Party data inputs such as competitive spend, brand tracker metrics, and CRM lists.
• Feeding into Measurement Frameworks, Learning Agendas, Data Visualizations, Models, and Project-Based Analysis:
• Designing and managing data inputs from existing dashboards and media platforms.
• Liaising with Activation Teams to assess results and identify opportunities for optimization.
• Work with other MarSci team members to:
• Ensure that a suite of dashboards and insights tools can be optimally purposed for reporting needs.
• Set benchmarks and targets for campaign performance.
• Contribute to test design and setup, including coordinating with internal and external parties.

Desired Attributes

You have at least 2 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles. You have the ability to stay on top of your workstreams and the prioritize the tasks on your plate.

As an Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a "numbers person", and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.

You are a strong communicator - written, visually, and verbally. It will be part of your role to help non-data experts easily understand what the data is saying. You understand how to craft a narrative with information.

Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don't sacrifice long-term value for short-term results

45,000 - 50,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us- we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/, 45,000 - 50,000