Analyst, Marketing Science

XLR8CA XLR8 Canada; Canada; On-site; CAD 45,000 - 50,000; Full time

Job summary

Omnicom Media in Canada is seeking an Analyst to support data analysis and reporting across marketing channels, providing insights to client teams. You will help manage data inputs, dashboards, and reports to measure campaign performance and guide optimization.

Working with the Marketing Science team, you’ll contribute to MMM, primary research, and ad-tracking initiatives while ensuring dashboards and insights are actionable for non-technical stakeholders.

Qualifications

• You have at least 2 years of analytics, media, or consulting experience.
• You have a track record of uncovering actionable insights from data.
• You have client-facing experience and strong Excel skills.

Responsibilities

• Obtain, manage and analyze marketing and business data across channels.
• Design and manage dashboards and insights tools for reporting needs.
• Set benchmarks for campaign performance and support test design.

Skills

Analytics

Client-facing

Excel

Tools

Tableau

Looker

Salesforce MCI

Job description

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs. As an Analyst, you will support functions across a wide array of Data Analysis and Operational needs, including: Obtaining, managing and analysing marketing and business data, inclusive of: Media reporting from digital channels, (i.e. costs, impressions, clicks, video metrics, conversions) Business performance data – such as transactions, revenue, guest count Media Mix Modelling (MMM) results Primary Research, such as Ad tracking solutions, Brand Lift Studies Test & Learns and Incrementality studies 3rd Party data inputs such as competitive spend, brand tracker metrics, and CRM lists. Feeding into Measurement Frameworks, Learning Agendas, Data Visualizations, Models, and Project-Based Analysis: Designing and managing data inputs from existing dashboards and media platforms. Liaising with Activation Teams to assess results and identify opportunities for optimization.

Work with other MarSci team members to:

• Ensure that a suite of dashboards and insights tools can be optimally purposed for reporting needs.
• Set benchmarks and targets for campaign performance.
• Contribute to test design and setup, including coordinating with internal and external parties.

Desired Attributes

• You have at least 2 years of experience in analytics, media, or consulting roles.
• You have a track record of uncovering actionable insights from data.
• You have experience at, and are comfortable with, working at client-facing roles.
• You have the ability to stay on top of your workstreams and the prioritize the tasks on your plate.
• As an Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines.
• You are generally what people would call a “numbers person”, and have a very high level of competency in Excel.
• Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.
• You are a strong communicator – written, visually, and verbally.
• It will be part of your role to help non-data experts easily understand what the data is saying.
• You understand how to craft a narrative with information.
• Finally, you take pride in the quality of your work, yet you remain curious and are never done learning.
• You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results.

45,000 - 50,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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