Advisor - Marketing - Sponsorships and Activations

AIR CANADA; Dorval; On-site; CAD 65,000 - 90,000; Full time

Job summary

Air Canada is seeking an Advisor – Marketing – Sponsorships and Activations to support planning, coordination and execution of sponsorship programs and events. You will collaborate with Sponsorship Managers, Brand Marketing, Events, agencies and internal teams to ensure on-time delivery within budget and in line with Air Canada standards.

The role emphasizes organization, execution, and stakeholder management in a fast-paced environment with multiple priorities.

Qualifications

• University degree in marketing, communications, business, event management or related field.
• 3–5 years of experience in marketing, sponsorship, events or experiential marketing.
• Experience coordinating marketing programs, events or partnerships.

Responsibilities

• Support sponsorship activation and program delivery across Air Canada’s portfolio.
• Coordinate deliverables, timelines and budgets with stakeholders and agencies.
• Maintain asset tracking tools and rights administration for sponsorships.
• Support event planning including registration, venue coordination and on-site setup.
• Prepare briefs, reports and post-event evaluations to improve future activations.

Skills

Project management

Organizational skills

Communication

Stakeholder management

Education

University degree in marketing, communications, business, event management or related field

Tools

PowerPoint

Excel

Word

Teams

Job description

Belonging to Air Canada is belonging to a Canadian icon, Air Canada recently voted best airline in North America. Take your career to new heights by joining our innovative and diverse team at the forefront of passenger air transport.

Air Canada is looking for someone to fill a position of Advisor – Marketing – Sponsorships and Activations to support the planning, coordination and execution of programs, activations, hospitality initiatives and related events of Sponsorship Marketing.

Working in close collaboration with the Sponsorship Managers, the Brand Marketing team, Events, partner agencies and internal stakeholders, the person in this position contributes to the implementation of Air Canada's sponsorship and experiential marketing programs. The ideal person has a strong sense of organization and an execution-oriented approach, and is able to thrive in a dynamic environment where multiple priorities must be managed simultaneously.

The person occupying the position of Advisor – Marketing – Sponsorship and Activation plays an important role in bringing Air Canada's partnership portfolio to life by ensuring first-class execution, project coordination and stakeholder management and ensuring that programs are implemented within deadlines, within the allocated budget and in accordance with Air Canada brand standards. They are responsible for supporting the Sponsorship and Events teams and contributing to the success of integrated marketing initiatives.

Responsibilities

• Sponsorship activation and program support
  • Support the implementation of marketing and sponsorship activation programs for Air Canada's entire sponsorship portfolio.
  • Coordinate expected deliverables and activation timelines with internal stakeholders, partner agencies and sponsorship properties.
  • Maintain sponsorship asset tracking tools and support contract rights and benefits administration activities.
  • Coordinate partner requests and ensure timely follow-up with relevant internal stakeholders.
  • Support the development and implementation of sponsorship activations, contests, hospitality programs and experiential initiatives.
  • Participate in activation planning, creative concept evaluations and quality control processes.
  • Support post-campaign and post-activation reporting activities, including the collection and organization of performance data.
  • Maintain sponsorship calendars, project plans and activation documentation.
• Project management and stakeholder coordination
  • Coordinate project timelines, schedules and key milestones of multiple competing initiatives.
  • Prepare and maintain project status reports and tracking documents.
  • Support budget administration activities, including invoice processing and reconciliation and budget tracking.
  • Facilitate coordination with internal stakeholders, including Brand Marketing, Corporate Communications, Community Investment, Legal Affairs, Procurement, Finance, Sales and Operations.
  • Coordinate agency deliverables, from project briefing to execution and reporting.
  • Support approval processes and ensure projects progress efficiently within established internal processes.
  • Assist in preparing presentations, briefing documents and project updates.
  • Ensure that all activation programs are executed in accordance with Air Canada brand standards and project requirements.
• Support for events, hospitality programs and experiential activations
  • Support the planning and implementation of hospitality programs, sponsorship-related events and experiential activations.
  • Contribute to the logistical planning of events, including registration management, venue coordination, run-of-show preparation and on-site implementation.
  • Coordinate suppliers, agencies and event partners to support successful delivery.
  • Provide support for branding, signage, merchandise and experiential elements as needed.
  • Participate in post-event evaluations, budget reconciliations and reporting activities.
  • Help identify opportunities to improve event implementation, operational efficiency and attendee experience.
  • Support the implementation of best practices and operational standards for sponsorship activations and events.

Qualifications

• University degree in marketing, communications, business, event management or a related field.
• Three to five years of experience in marketing, sponsorship marketing, event marketing, brand marketing or experiential marketing.
• Experience coordinating marketing programs, events, activations or partnership initiatives.
• Strong project management skills, excellent organizational sense and ability to manage multiple priorities simultaneously.
• Great attention to detail and commitment to execution excellence.
• Strong interpersonal relationship-building talent.
• Proven ability to coordinate effectively with multiple external stakeholders and partners.
• Strong oral and written communication skills.
• Experience working with agencies and suppliers, an asset.
• Strong analytical skills and ability to organize information and support reporting activities.
• Proficiency in Microsoft PowerPoint, Excel, Word and Teams applications.
• Demonstrated punctuality and reliability to promote the overall success of the team in a fast-paced environment.

Success Profile

• The successful candidate will demonstrate the following:
  • Rigorous execution and follow-up.
  • Excellent planning and organizational sense.
  • Ability to adapt established processes to varied situations.
  • Strong collaboration and stakeholder management skills.
  • Sound judgment and problem-solving ability.
  • Sense of initiative and responsibility in managing assigned responsibilities.
  • Passion for brands, sponsorships, events and the customer experience.

Employment Conditions

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining necessary work permits, visas or other authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

Equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is resolutely committed to diversity and inclusion and aims to create a healthy, accessible and rewarding workplace that highlights the unique contribution of our employees to the success of our business.

As an equal opportunity employer, we encourage diverse applications in order to build a workforce that is varied and representative of our customers and the communities where we live and offer our services.

Air Canada thanks all candidates for their interest, but only those selected for an interview will be contacted.