AI-Powered Digital Marketing Specialist

Qualico; Edmonton; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

RRSP/DPSP matching

Employee home purchase program

Employee discounts

Job summary

Pacesetter Homes is seeking an AI and Digital Marketing Specialist to enhance AI visibility, CRM functionality, and digital marketing strategies at the Edmonton Regional Office. You will collaborate across teams to implement marketing automation, website optimization, and AI-driven campaigns, while mentoring staff on best practices.

The role requires a marketing background with 3+ years of digital experience, strong communication, and proficiency with HubSpot and CMS tools.

Qualifications

• Bachelor’s degree or diploma in marketing or equivalent.
• Minimum 3 years of digital marketing experience.
• Valid driver’s licence and access to a reliable vehicle.
• Satisfactory verification of criminal record check.
• Proficient in Microsoft Office, HubSpot, Sitefinity, marketing automation, and social media

Responsibilities

• Develop AI visibility and digital marketing effectiveness within platforms.
• Manage website optimization and marketing automation tasks.
• Guide sales and internal teams on AI tools, CRM usage, and marketing programs.
• Onboard sales team to marketing, AI, CRM, and digital programs.
• Generate reports on marketing performance and campaign metrics.
• Vet and onboard new marketing platforms and AI tools.

Skills

Organized

Strong communicator

Active listener

Detail oriented

Team player

Digital marketing

Education

Bachelor’s Degree or Diploma in Marketing

Tools

HubSpot

Sitefinity

Marketing automation

Microsoft Office

Social media platforms

Job description

Pacesetter Homes is seeking an AI and Digital Marketing Specialist to enhance AI visibility, CRM functionality, and digital marketing strategies at the Edmonton Regional Office. You will collaborate across teams to implement marketing automation, website optimization, and AI-driven campaigns, while mentoring staff on best practices.

The role requires a marketing background with 3+ years of digital experience, strong communication, and proficiency with HubSpot and CMS tools.