AI-Driven Product Marketing Manager (FinTech)

Feathery; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Unlimited PTO

Downtown Toronto office location

Stocked office pantry

Job summary

Feathery is hiring a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer. You’ll translate complex product capabilities into clear enterprise narratives and collaborate with Product, Sales, Customer Success, and Leadership to sharpen our market strategy.

You’ll define messaging, enablement, and market strategies that drive adoption and growth across insurance and wealth management in a fast-paced, AI-driven

Qualifications

• 5+ years of B2B SaaS Product Marketing experience.
• Ownership of product launches and go-to-market programs.
• Exceptional storytelling and communication skills.
• Experience building sales enablement and competitive intelligence programs.
• Strong cross-functional collaboration across Product, Sales, Customer Success, and Marketing.
• Deep curiosity about customers and how they evaluate and buy technology.
• Ability to operate strategically and tactically in a fast-paced environment.

Responsibilities

• Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management.
• Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution.
• Translate complex product capabilities into clear messaging for enterprise buyers.
• Partner with Product and Marketing to bring new capabilities and use cases to market.
• Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets.
• Partner with Sales and Customer Success to win competitive deals, shorten deal cycles, and expand accounts.
• Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation.
• Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities.
• Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities.
• Develop customer stories and case studies that demonstrate Feathery’s impact.
• Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field.
• Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management.

Skills

B2B SaaS

Product marketing

Product launches

Go-to-market

Storytelling

Cross-functional collaboration

Enterprise messaging

Job description

Feathery is hiring a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer. You’ll translate complex product capabilities into clear enterprise narratives and collaborate with Product, Sales, Customer Success, and Leadership to sharpen our market strategy.

You’ll define messaging, enablement, and market strategies that drive adoption and growth across insurance and wealth management in a fast-paced, AI-driven