AI & Automation Manager

RiseMe; Calgary; Hybrid; CAD 98,000 - 122,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Performance incentives

Flexible hybrid work options

Job summary

Superior Propane in Canada is seeking a strategic AI & Automation Manager to lead the design, governance, and delivery of intelligent automation across Marketing, Sales, Customer Experience, and Commercial teams.

Reporting to the Senior Marketing Manager, this hands-on role drives opportunities, builds scalable workflows, and aligns AI initiatives with business growth while promoting a zero-harm, compliant approach.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, Technology, or related field.
• 5–8 years of experience in sales, marketing operations, automation, or related area.
• Proven experience designing and implementing automated workflows and AI-enabled solutions.
• Strong understanding of CRM systems, customer lifecycle management, and revenue process optimization.
• Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low-code/no-code solutions; Salesforce Agentforce is a plus.

Responsibilities

• Own AI and automation strategy, roadmap, and priorities aligned with business objectives and growth goals.
• Identify high-value AI opportunities and develop business cases, plans, and success criteria.
• Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities.
• Establish governance for responsible AI usage, data stewardship, security, and compliance.
• Partner with Data, IT, and business stakeholders to drive adoption and capability development.
• Architect, build, test, deploy, and maintain automated workflows for campaigns, lead management, and reporting.
• Translate pain points into practical automation solutions using marketing platforms, APIs, and low-code/no-code tools.
• Design resilient workflows with data quality, error handling, monitoring, and maintainability.
• Monitor performance, identify optimization opportunities, and refine automation.
• Maintain documentation and lifecycle management for automation assets.
• Lead training and enablement to drive adoption and self-sufficiency.

Skills

AI & Automation

Strategy & governance

Cross-functional leadership

CRM systems

Marketing automation

Data orchestration

Low-code/no-code

English proficiency

Education

Bachelor's degree in Marketing, Business, Communications, Technology, or related field

Tools

Salesforce Agentforce

Job description

What we will offer you:

Culture:Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
Opportunity:A continuous focus on professional development with many opportunities for training & career growth.
Health & Wellness:Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
Competitive Compensation:We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility:We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
Technology:Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Safety Focused:We care about you and have committed to a zero-harm workplace.

Reporting to the Senior Marketing Manager, Operations & Technology, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions that improve business efficiency, streamline processes, and support organizational growth.

This is a strategic, hands-on role responsible for identifying opportunities, building intelligent workflows, and delivering scalable technology solutions that drive measurable business impact across Marketing, Sales, Customer Experience, and Commercial teams.

What you’ll do:

AI Strategy, Governance & Adoption

• Own the AI and automation strategy, roadmap, and priorities throughout the lifecycle , aligning initiatives with business objectives and commercial growth goals.
• Identify high-value AI opportunities across Marketing, Sales, Customer Experience, and Commercial functions, developing business cases, implementation plans, and measurable success criteria.
• Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities based on business impact.
• Establish governance, standards, and guardrails for responsible AI usage, including data stewardship, security, compliance, and quality assurance.
• Partner with Data, IT, and business stakeholders to drive adoption, enablement, and long-term AI capability development.

Intelligent Automation Design & Delivery

• Architect, build, test, deploy, and maintain automated workflows supporting campaign execution, lead management, customer journeys, reporting, and cross-functional business processes.
• Translate operational pain points into practical automation solutions using marketing automation platforms, workflow orchestration tools, AI capabilities, APIs, and low-code/no-code technologies.
• Design resilient workflows that account for data quality, error handling, exception routing, monitoring, and long-term maintainability.
• Evaluate workflow performance and business impact, continuously identifying opportunities to optimize, refactor, or expand automation capabilities.
• Maintain documentation, governance, and lifecycle management processes for all automation assets.

Funnel Intelligence & Revenue Process Optimization

• Apply AI and automation capabilities to improve lead management, customer engagement, lifecycle progression, and conversion performance.
• Analyze customer journeys and revenue processes to identify inefficiencies and opportunities for intelligent automation.
• Monitor automated funnel processes and resolve issues impacting pipeline integrity, operational effectiveness, or reporting accuracy.

Automation Architecture & Data Orchestration

• Own the automation and integration layer supporting the lifecycle, including workflow orchestration, trigger logic, business rules, data movement, and transformation processes.
• Partner with Data and IT teams to ensure automation solutions align with platform architecture and enterprise standards, recommending and implementing integration approaches using APIs, middleware, native connectors, and automation technologies.
• Identify integration gaps, process bottlenecks, and data integrity issues affecting business performance. Establish controls and monitoring practices that ensure reliable and accurate data flows across systems.

Cross-Functional Leadership & Enablement

• Translate technical capabilities into business value, influencing strategy, prioritization, and investment decisions.
• Lead training, documentation, and enablement efforts that drive adoption and long-term organizational self-sufficiency.
• Partner with cross-functional stakeholders to deliver automation, process improvement, and technology transformation initiatives.
• Champion scalable, enterprise-minded solutions that support current operations and future business growth.

Perform other related duties as assigned.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• 5-8 years of experience in sales, marketing operations, automation, marketing technology, business process improvement, or a related area.
• Proven experience designing and implementing complex automated workflows and AI-enabled solutions.
• Strong understanding of CRM systems, customer lifecycle management, lead management, and revenue process optimization.
• Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low-code/no-code solutions. Experience with Salesforce Agentforce would be considered an asset.
• Knowledge of AI, machine learning, automation best practices, governance, and responsible AI principles.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to translate technical concepts into clear business value and recommendations.
• English proficiency is required to support the full North American business.
• Legal Authorization to work in the US and/or Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Work Location: Preference is for candidates to be within a commutable distance to one of our office locations in Calgary, AB, Sainte-Catherine, QC, or in the Greater Toronto Area; however, we recognize that the right talent can thrive from anywhere—fully remote candidates will be considered for the right fit.

Salary:$97,700 - $122,100 annually (based on skills, experience, qualifications, and geography).

Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.

This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.

Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.

"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience."