AI Art Director: Premium Generative Visuals for Campaigns

VML; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML in Toronto, ON, CA, is seeking an AI Art Director / Creative Specialist to craft high-quality AI-generated visuals, campaign imagery, and video clips for clients. You will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation with disciplined iteration and quality control.

You will work primarily inside WPP Open while staying active with external tools to keep outputs ahead of industry standards.

Qualifications

• Aesthetic sense for photography, composition, lighting and color; bias toward premium, authentic AI outputs.
• Deep understanding of the generation process; refine prompts, adjust parameters, and troubleshoot outputs.
• Ability to review a brand brief and generate assets that fit the brand aesthetic.

Responsibilities

• Campaign & Pitch Visuals: create on-brand static visuals, storyboards, and assets for pitches.
• Model Execution & Optimization: use iterative prompting and parameter tuning for quality results.
• Visual & Character Consistency: maintain lighting, style, color, and characters across assets.
• Studio & Video Production: collaborate with studio designers and video editors to produce AI assets.
• Account & Presentation Support: produce visuals that elevate client decks and presentations.
• Model Exploration: experiment with WPP Open and external tools to improve output.

Skills

Aesthetic Taste

Execution & Process

Brand Understanding

Visual Continuity

Multi-Model Experience

Post-Production Skills

Ethical AI Practices

Tools

Google Nano Banana

OpenAI GPT Image

Adobe Firefly

Stable Diffusion

Midjourney

Runway

Photoshop

Adobe Premiere

Job description

VML in Toronto, ON, CA, is seeking an AI Art Director / Creative Specialist to craft high-quality AI-generated visuals, campaign imagery, and video clips for clients. You will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation with disciplined iteration and quality control.

You will work primarily inside WPP Open while staying active with external tools to keep outputs ahead of industry standards.