AI Art Director: Generative Visuals for Campaigns

VML Canada (English); Toronto; Hybrid; CAD 45,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML Canada, part of WPP, is seeking an AI Art Director / Creative Specialist to create high-quality AI visuals for client campaigns. You will report to the Creative Director (AI) and collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.

The role requires an excellent eye for design, disciplined prompting, and ability to maintain visual consistency across multi-asset campaigns.

Qualifications

• Strong eye for photography, composition, lighting, and color.
• Experience troubleshooting AI outputs and refining prompts.

Responsibilities

• Generate on-brand static visuals, storyboards, and assets for pitches and campaigns.
• Apply iterative prompting, image-to-image, parameter tuning to achieve high-quality results.
• Maintain lighting, style, color, and character consistency across assets and campaigns.
• Partner with studio designers and video editors to produce AI assets for final campaigns.
• Support account teams by creating visuals for decks and presentations.
• Explore model stacks and external tools to improve output quality.

Skills

Aesthetic taste

Design eye

Execution & process

Brand understanding

Visual continuity

Multi-model experience

Ethical AI practices

Tools

Google Imagen

OpenAI GPT Image

Adobe Firefly

Stable Diffusion

Midjourney

Runway

Adobe Photoshop

Adobe Premiere

Job description

VML Canada, part of WPP, is seeking an AI Art Director / Creative Specialist to create high-quality AI visuals for client campaigns. You will report to the Creative Director (AI) and collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.

The role requires an excellent eye for design, disciplined prompting, and ability to maintain visual consistency across multi-asset campaigns.