AI Art Director / Creative Specialist

VML Canada (English); Toronto; On-site; CAD 45,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML Canada, part of WPP, is seeking an AI Art Director / Creative Specialist to create high-quality AI visuals for client campaigns. You will report to the Creative Director (AI) and collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.

The role requires an excellent eye for design, disciplined prompting, and ability to maintain visual consistency across multi-asset campaigns.

Qualifications

• Strong eye for photography, composition, lighting, and color.
• Experience troubleshooting AI outputs and refining prompts.

Responsibilities

• Generate on-brand static visuals, storyboards, and assets for pitches and campaigns.
• Apply iterative prompting, image-to-image, parameter tuning to achieve high-quality results.
• Maintain lighting, style, color, and character consistency across assets and campaigns.
• Partner with studio designers and video editors to produce AI assets for final campaigns.
• Support account teams by creating visuals for decks and presentations.
• Explore model stacks and external tools to improve output quality.

Skills

Aesthetic taste

Design eye

Execution & process

Brand understanding

Visual continuity

Multi-model experience

Ethical AI practices

Tools

Google Imagen

OpenAI GPT Image

Adobe Firefly

Stable Diffusion

Midjourney

Runway

Adobe Photoshop

Adobe Premiere

Job description

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

AI Art Director / Creative Specialist

Reports to: Creative Director, AI

Department: Creative / Agency Studio

Role Overview

We are looking for an AI Art Director / Creative Specialistto create high-quality static visuals, campaign imagery, and video clips for our clients. Reporting directly to the Creative Director (AI), you will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.

Above all,this role requires excellent aesthetic taste, a strong eye for design, and a structured approach to model execution.You don't just rely on "lucky prompts"—you understand how AI models interpret inputs, how to control them through refined iteration processes, and how to consistently pull the highest-quality outputs out of generative tools.

You will work primarily inside WPP Open, our enterprise AI hub, while staying active with external AI tools and models to keep our work at the forefront of the industry.

Key Responsibilities

• Campaign & Pitch Visuals:Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
• Model Execution & Optimization:Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.
• Visual & Character Consistency:Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
• Studio & Video Production:Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
• Account & Presentation Support:Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
• Model Exploration:Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

Requirements

• Aesthetic Taste & Design Eye: A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic—avoiding obvious AI artifacts.
• Execution & Process Knowledge: Deep understanding of the generation process—knowing how to troubleshoot bad outputs, refine prompts, manipulate parameters, and use image-to-image or video-to-video techniques to get precise results.
• Brand Understanding: Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
• Visual Continuity: Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
• Multi-Model Experience: Hands‑on experience with core image and video generation tools:
• Image Models: Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, ByteDance (Seedream), Midjourney.
• Video Models: Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma.
• Basic Post-Production Skills: Ability to use Adobe Creative Suite (Photoshop, Premiere) to clean up, crop, composite, or color-correct AI outputs when needed.
• Ethical AI Practices: A clean, ethical approach to AI generation, respecting copyright and brand safety.

To be considered, candidatesmust submit a portfoliodemonstrating:

• AI Image & Video Generation:High-quality examples of both static images and AI video clips.
• Visual & Character Continuity:Examples showing character, product/object, or style consistency maintained across multiple images or video frames.
• Execution & Process:Examples showing how you guided, iterated, or engineered prompts/inputs to move from an initial raw generation to a refined, commercial-ready output

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-

$45,000 - $95,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.