Agricultural Sales Leader: Grow Territory & Team

Norstar Industries Ltd; Winnipeg; On-site; CAD 90,000 - 130,000; Full time

Job summary

Norstar Industries Ltd. in Morris, Manitoba, is seeking an experienced Sales Consultant - Agricultural Trailer Division to lead and grow its farm-equipment sales team.

The role blends leadership with strategic territory development, requiring a track record of expanding markets and strengthening dealer relationships. You will set targets, implement processes, mentor staff, and work across production and service to deliver outstanding customer outcomes.

Qualifications

• 7+ years of sales experience, with 3-5 years in a leadership role.
• Experience selling farm or agricultural equipment and related products.
• Proven success growing territories and leading sales teams.
• Strong planning, forecasting, and CRM discipline.
• Excellent communication and relationship-building skills.

Responsibilities

• Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability.
• Support territory growth by identifying new business opportunities and strengthening existing customer relationships.
• Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals.
• Create structured sales processes, forecasting, and reporting practices.
• Collaborate with production, customer service, and leadership to deliver an outstanding customer experience.
• Analyze market trends and recommend strategies to expand market share.
• Monitor sales performance and provide regular coaching and feedback.
• Foster a culture of professionalism, integrity, and long-term customer partnerships.

Skills

Sales leadership

Territory planning

Forecasting

Relationship-building

Communication

CRM proficiency

Tools

CRM systems

Job description

Norstar Industries Ltd. in Morris, Manitoba, is seeking an experienced Sales Consultant - Agricultural Trailer Division to lead and grow its farm-equipment sales team.

The role blends leadership with strategic territory development, requiring a track record of expanding markets and strengthening dealer relationships. You will set targets, implement processes, mentor staff, and work across production and service to deliver outstanding customer outcomes.