Sales Consultant – Agricultural Trailer Division

Norstar Industries Ltd; Winnipeg; On-site; CAD 90,000 - 130,000; Full time

Job summary

Norstar Industries Ltd. in Morris, Manitoba, is seeking an experienced Sales Consultant - Agricultural Trailer Division to lead and grow its farm-equipment sales team.

The role blends leadership with strategic territory development, requiring a track record of expanding markets and strengthening dealer relationships. You will set targets, implement processes, mentor staff, and work across production and service to deliver outstanding customer outcomes.

Qualifications

• 7+ years of sales experience, with 3-5 years in a leadership role.
• Experience selling farm or agricultural equipment and related products.
• Proven success growing territories and leading sales teams.
• Strong planning, forecasting, and CRM discipline.
• Excellent communication and relationship-building skills.

Responsibilities

• Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability.
• Support territory growth by identifying new business opportunities and strengthening existing customer relationships.
• Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals.
• Create structured sales processes, forecasting, and reporting practices.
• Collaborate with production, customer service, and leadership to deliver an outstanding customer experience.
• Analyze market trends and recommend strategies to expand market share.
• Monitor sales performance and provide regular coaching and feedback.
• Foster a culture of professionalism, integrity, and long-term customer partnerships.

Skills

Sales leadership

Territory planning

Forecasting

Relationship-building

Communication

CRM proficiency

Tools

CRM systems

Job description

Sales Consultant - Agricultural Trailer Division Norstar Industries Ltd. Morris, MB | Full-Time | Leadership Role

If you've successfully sold farm equipment, agricultural equipment, or farm supplies, we'd like to hear from you.

We're looking for an experienced agricultural sales professional who understands the realities of serving farmers, dealerships, and agricultural businesses. Whether you've worked for an equipment manufacturer, tractor dealership, precision agriculture company, or agricultural supplier, your industry expertise and customer relationships will help you succeed in this leadership role.

About Norstar Industries

Norstar Industries is a Manitoba-based manufacturer of high-quality agricultural equipment serving farmers across North America. Built on craftsmanship, innovation, and family-owned values, Norstar empowers its leaders to make decisions, drive results, and continuously improve the customer experience.

Learn more at www.norstarindustries.ca.

Position Overview

As Sales Consultant, you'll lead the continued growth of Norstar's Agricultural Division by supporting and developing an experienced sales team while strengthening customer relationships throughout your assigned markets.

This is a leadership role that combines sales management with strategic territory development. You'll help improve sales performance, implement consistent processes, identify new business opportunities, and ensure customers continue to receive exceptional service across the agricultural market.

Key Responsibilities

• Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability.
• Support territory growth by identifying new business opportunities and strengthening existing customer relationships.
• Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals.
• Create structured sales processes, forecasting, and reporting practices.
• Collaborate with production, customer service, and leadership to deliver an outstanding customer experience.
• Analyze market trends and recommend strategies to expand market share.
• Monitor sales performance and provide regular coaching and feedback.
• Foster a culture of professionalism, integrity, and long-term customer partnerships.

What Success Looks Like

• Consistent growth across assigned territories.
• A motivated and accountable sales team.
• Strong customer retention and dealer relationships.
• Accurate forecasting and sales visibility.
• Achievement of revenue and profitability goals.

Qualifications & Experience

• 7+ years of sales experience, including 3-5 years in a leadership role.
• Required: Experience selling farm equipment, agricultural equipment, agricultural technology, farm supplies, seed, crop inputs, livestock equipment, or related agricultural products.
• Experience working with tractor manufacturers, agricultural equipment dealerships, farm supply companies, or precision agriculture providers is highly preferred.
• Proven success growing sales territories or regional markets.
• Experience leading and coaching sales teams.
• Strong understanding of territory planning, customer relationship management, and sales forecasting.
• Excellent communication, leadership, and relationship-building skills.

Culture & Leadership Fit

You'll thrive if you:

• Lead with integrity, accountability, and respect.
• Build trust through consistency and follow-through.
• Are comfortable working in a faith-informed environment, regardless of personal religious affiliation.
• Enjoy a fast-paced, entrepreneurial culture.
• Communicate openly and collaborate across teams.
• Take ownership with a long-term perspective.

Compensation & Benefits

• Competitive base salary plus performance bonus.
• Leadership-level compensation based on experience.
• Opportunity to shape a growing agricultural division.
• Collaborative and entrepreneurial work environment.
• Long-term career growth with a stable, values-driven company.

Join Norstar Industries

If you've built your career serving the agricultural industry and are ready to help grow both customer relationships and a high-performing sales team, we'd love to hear from you.