Advisor, Social Media

Bombardier Transportation GmbH; Dorval; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Insurance plans (Dental, medical, life

Retirement savings plan

Employee Assistance Program

Job summary

Bombardier Transportation GmbH is seeking an Advisor, Social Media to lead the brand's content strategy across digital platforms. You will advise internal stakeholders, develop multi-channel content plans, and ensure consistent messaging aligned with business objectives.

You’ll collaborate with Brand, Product Marketing, Defense, and Corporate Communications to maximize impact. The role requires strong content and web strategy experience in a large organization, plus fluency in French and

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of 5 years developing and leading content and web strategies in a large organization.
• Experience with project management tools (Asana) and digital platforms (Sprout Social, Figma) is a strong asset.
• Ability to interact effectively with internal and external stakeholders.

Responsibilities

• Participate in strategic planning of the brand’s content plan to align with objectives.
• Advise on content strategy and execution across Brand, Product Marketing, Defense, and Corporate Communications.
• Plan, create, and distribute content across digital platforms and maintain a high-performing ecosystem.
• Develop multi-channel messaging and ensure consistency across touchpoints.
• Understand channels like TikTok to optimize distribution and impact.
• Support the digital marketing team with annual content planning and execution.

Skills

Content strategy

Content planning

Brand positioning

Social media management

Stakeholder management

Bilingual (French/English)

Autonomous work

Education

Bachelor's degree in marketing or related field

Tools

Asana

Sprout Social

Figma

Job description

When applicable, Bombardier promotes flexible and hybrid work policies.

At Bombardier, we design, build and maintain the world’s peak-performing aircraft for the world’s most discerning people and businesses, governments and militaries. We have been successful in setting the highest standards by putting our people at the heart of it all, and defining excellence, together.

Working at Bombardier means operating at the highest level. Every day, you are part of a team that delivers superior experiences and products, pushing the boundaries of what's possible in our industry and beyond. By prioritizing employee growth and development, we empower everyone to reach their full potential on their own terms, because the best work happens when you are free to be yourself and share your unique expertise.

With our employees’ well-being top of mind, we offer a comprehensive and competitive Benefits Program, which includes the following:

• Insurance plans (Dental, medical, life insurance, disability, and more)
• Retirement savings plan
• Employee Assistance Program

What are your contributions to the team?

• Participate in the strategic planning of the brand’s overall content plan, ensuring alignment with Bombardier’s marketing objectives, brand positioning, and key business priorities.
• Act as a strategic content advisor to internal stakeholders, providing guidance and recommendations on content strategy and execution across the organization, including Brand, Product Marketing, Defense, and Corporate Communications to ensure alignment, consistency, and impact across all content initiatives.
• Responsible for planning, creating, and distributing high-quality content across our digital platforms, including social media, YouTube, our corporate website and work towards creating a consistent high performing content ecosystem for Bombardier.
• Participates in the development of strategy and the definition of a multi channel communication matrix to ensure consistent messaging across all touchpoints.
• Has a deep understanding of all channels, including TikTok, to optimize the distribution and impact of brand content.
• Support the digital marketing team in developing the annual content plan and develop and execute content plans that align with brand strategy, business objectives, and audience needs.
• Write, edit, and manage content across a range of formats — including social media, community management, and web pages.
• Collaborate with stakeholders across departments to gather inputs, shape narratives, and ensure alignment.
• Maintain and evolve our tone of voice, content guidelines, and editorial standards.
• Manage the content calendar, ensuring timely publication and alignment with campaigns and company milestones.
• Create content briefs for our internal creative studio and work with copywriters and external suppliers to bring content to life.
• Monitor content performance and optimize based on insights, feedback, and best practices.

How to thrive in this role?

• You have a bachelor’s degree in marketing or a related field.
• You have a minimum of 5 years of experience developing, implementing and leading content and web strategies in a large organization
• Experience with project management and collaboration tools such as Asana, as well as digital platforms and tools such as Sprout Social and Figma, is a strong asset.
• You have the ability to interact effectively with a variety of external and internal contacts and team members.
• You have strong stakeholder management skills.
• You can work autonomously
• You are an expert in written and verbal communication in French and English. Long form copy writing experience is considered and asset.
• You are highly organized and able to juggle multiple priorities in a fast-paced and stressful environment.
• You have strong Project Management skills.
• You have budget management & reporting skills.
• You have solid leadership skills and an ability to work in an extended team across business functions/units.

Please note: You don’t need all the skills, knowledge, and experience listed to apply for this position. We’re not looking for the perfect candidate, we’re looking for great talent and passionate individuals.
Bombardier is an equal opportunity employer and encourages persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability or other applicable legally protected characteristics to apply.

Job Advisor, Social Media

Primary Location Administrative Centre (CA)