Adobe Experience Platform (AEP/RTCDP) and Adobe Journey Optimizer (AJO) Practitioner

Accenture; Toronto; On-site; CAD 69,000 - 119,000; Full time

Job summary

Accenture Song seeks an experienced Adobe Journey Optimizer Developer to design, develop, and implement personalized journeys using AJO and AEP across Email, Push, In-App, and SMS. You will design, configure, and deploy customer journeys and decisioning logic with a focus on real‑time personalization.

You will integrate AJO with AEP, manage audiences, ensure GDPR/CCPA/CASL compliance, and collaborate with marketing, product, and technical teams to deliver measurable customer experiences across

Qualifications

• Minimum 3 years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of customer data platforms (CDPs), event-based triggers, and identity resolution.
• Experience with personalization scripting (e.g., Jinja, JSON, JavaScript knowledge is a plus).
• Familiarity with email/SMS/push campaign execution and best practices.
• Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
• Understanding of APIs, data flows, and integrations with external systems.
• Ability to troubleshoot campaign and journey performance issues.
• Strong collaboration and communication skills with both technical and non-technical stakeholders.

Responsibilities

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In‑App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform (AEP), including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Skills

AJO

AEP

CDPs

Personalization scripting

APIs

Data modeling

XDM schemas

JavaScript

English

Collaboration

Education

High school diploma or GED

Tools

Adobe SDKs

Job description

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You Are:

An experienced Adobe Journey Optimizer (AJO) Developer to join our digital experience team. The ideal candidate will have hands‑on experience designing, developing, and implementing personalized customer journeys using AJO and Adobe Experience Platform (AEP). This role requires a mix of technical expertise, problem‑solving ability, and collaboration with business and marketing teams to deliver impactful customer experiences.

The Work:

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In‑App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform (AEP), including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Here’s What You’ll Need:

• Minimum of 3 years of hands‑on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of customer data platforms (CDPs), event‑based triggers, and identity resolution.
• Experience with personalization scripting (e.g., Jinja, JSON, JavaScript/AMPscript knowledge is a plus).
• Familiarity with email/SMS/push campaign execution and best practices.
• Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
• Understanding of APIs, data flows, and integrations with external systems.
• Ability to troubleshoot campaign and journey performance issues.
• Strong collaboration and communication skills with both technical and non‑technical stakeholders.
• Experience with Adobe’s SDKs and Data Collection technologies.
• A minimum of a high school diploma or GED is required for this position
• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English‑speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.

Bonus points if:

• Adobe Certified Expert – Adobe Journey Optimizer or Adobe Experience Platform certification.
• Familiarity with marketing automation best practices and customer journey orchestration.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full‑time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate. Information on benefits is here.

Role Location Annual Salary Range

British Columbia/Ontario/New Brunswick $69,450 to $119,450