Adobe Journey Optimizer & AEP Specialist

Accenture; Toronto; On-site; CAD 69,000 - 119,000; Full time

Job summary

Accenture Song seeks an experienced Adobe Journey Optimizer Developer to design, develop, and implement personalized journeys using AJO and AEP across Email, Push, In-App, and SMS. You will design, configure, and deploy customer journeys and decisioning logic with a focus on real‑time personalization.

You will integrate AJO with AEP, manage audiences, ensure GDPR/CCPA/CASL compliance, and collaborate with marketing, product, and technical teams to deliver measurable customer experiences across

Qualifications

• Minimum 3 years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of customer data platforms (CDPs), event-based triggers, and identity resolution.
• Experience with personalization scripting (e.g., Jinja, JSON, JavaScript knowledge is a plus).
• Familiarity with email/SMS/push campaign execution and best practices.
• Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
• Understanding of APIs, data flows, and integrations with external systems.
• Ability to troubleshoot campaign and journey performance issues.
• Strong collaboration and communication skills with both technical and non-technical stakeholders.

Responsibilities

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In‑App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform (AEP), including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Skills

AJO

AEP

CDPs

Personalization scripting

APIs

Data modeling

XDM schemas

JavaScript

English

Collaboration

Education

High school diploma or GED

Tools

Adobe SDKs

Job description

Accenture Song seeks an experienced Adobe Journey Optimizer Developer to design, develop, and implement personalized journeys using AJO and AEP across Email, Push, In-App, and SMS. You will design, configure, and deploy customer journeys and decisioning logic with a focus on real‑time personalization.

You will integrate AJO with AEP, manage audiences, ensure GDPR/CCPA/CASL compliance, and collaborate with marketing, product, and technical teams to deliver measurable customer experiences across