Account Manager, Business Marketing

Edelman; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

Edelman is seeking an Account Manager to join their Business Marketing team in Toronto. The role involves managing B2B marketing projects, focusing on digital strategies, and building relationships with clients. Ideal candidates will have a solid background in digital marketing, project management, and a passion for B2B strategies. This role promises a collaborative atmosphere and significant opportunities for professional growth.

Benefits

Diverse and inclusive workplace

Opportunities for professional growth

Qualifications

• 4-6 years of digital marketing experience, overseeing B2B marketing.
• Experience with account-based marketing and digital tactics.
• Effective project management skills.

Responsibilities

• Build strong relationships with clients, acting as the day-to-day contact.
• Lead integrated B2B marketing programs and ensure high-quality delivery.
• Analyze marketing data to inform strategic decisions.

Skills

Strategic thinking

Problem solving

Communication

Relationship building

Analytical skills

Education

Post-secondary education in a related field

Tools

LinkedIn

CRM platforms

Google Analytics

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises : boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman Toronto is looking for an Account Manager to join the Business Marketing team, working closely with the other Edelman specialties including Creative, Digital and Paid and Performance team. Reporting to an Account Director, Business Marketing, the Account Manager will be responsible for managing and executing integrated projects for various B2B clients across both marketing and communications, with a key focus on digital. As an Account Manager, you have a passion for complex business challenges and diving into analytics to provide clients with strategic solutions.

You are not only on top of the latest B2B and digital trends but know how to get things done in this space : process oriented and level-headed.

As we continue to grow the Business Marketing discipline in Canada, we are seeking a new team member who is excited to learn about the world of B2B, including but not limited to analyzing marketing data, understanding emerging digital platforms, and developing breakthrough creative campaigns.

The ideal candidate will thrive on building relationships with both clients and internal peers. They will have extensive experience with many of the following : digital content, channel planning, exposure to paid media strategies, content development, and measurement approaches. They will also have excellent organizational skills and the ability to adapt to new conditions, assignments, and deadlines.

Responsibilities :

• Build strong relationships with clients and operate as day-to-day client contact
• Execute and lead B2B marketing and communications programs for clients including oversight / execution of integrated strategies, including account-based-marketing and CRM programs
• Exhibit effective project management working closely with account teams and project management teams – prepare and / or review activity reports and status reports for clients; keep the account team abreast of timelines and deadlines; ensure high-quality delivery against deadlines
• Participate in new business process including research, audits, proposal development and pitch presentations
• Work closely in integrated teams to ensure seamless coordination between marketing and communication activities, and creative campaigns
• Demonstrate an understanding of clients’ business challenges and objectives, with the ability to provide strategic thinking and proactive solutions
• Understands available data on digital platforms, with the ability to read data and strategically leverage to inform strategies
• Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
• Viewed as strong "team player" and serve as role model to more junior team members
• Recognize impact of self on others; maintain strong internal / external relationships; support fellow team members
• Share the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)

Qualifications :

• Post-secondary education in a related field
• 4-6 years of digital marketing experience, including experience working with sales, marketing, and communications teams
• Experience with LinkedIn, CRM platforms, and account-based-marketing, and a track record of strategic deployment of digital tactics and strategy
• Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision
• Proactive thinker with strong problem solving, strategic communication and presentation skills
• Experience with managing budgets that account for staff, advertising, third-party and ongoing fee costs
• Ability to work in a fast-paced, collaborative team atmosphere, serving multiple clients at the same time
• Additional nice to haves include in-platform experience in LinkedIn, CRM platforms (Salesforce, Adobe), Google Analytics; exposure to account-based-experience programs; agency experience.

Should you be interested in applying for this role, please send your résumé and cover letter (optional). Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada!

ACCOMMODATIONS :

Edelman is committed to accessibility and equal opportunity in its recruitment processes. If you require accommodation to participate in this recruitment, please contact : [emailprotected] .

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.