Account Director

Tru; Toronto; Hybrid; CAD 100,000 - 120,000; Full time

Benefits offered by this job

Employer-paid benefits

Hybrid work arrangement

Job summary

Tru Inc. is seeking an Account Director to own the full client lifecycle for a $3M–$5M portfolio, driving digital growth across CRM, marketing automation, commerce, and analytics. This hybrid role in the Greater Toronto Area requires collaboration with C-suite stakeholders, and travel to client sites.

Strong execution, cross-functional leadership, and CRM discipline are essential for success. You will lead QBRs, develop multi-year roadmaps, and partner with BD and delivery teams to capture

Qualifications

• 5–8 years in strategic account management or digital marketing or enterprise agency environments.
• Experience managing enterprise-scale web apps, cloud solutions, or digital platforms.
• Proven ability to engage C-suite and translate priorities into actionable plans.
• Bachelor’s degree in Marketing, IT, or Business preferred.

Responsibilities

• Own and grow 6–8 high-value client relationships with a $3M–$5M portfolio, including budgets and invoicing.
• Translate business priorities into actionable digital transformation plans with executives.
• Lead Quarterly Business Reviews and multi-year marketing/technology roadmaps.
• Partner with engineering, marketing and delivery teams to define scope, milestones, budgets and timelines.
• Collaborate with Business Development and Client Services to shape proposals and prioritize profitable growth.
• Maintain CRM accuracy and pipeline health in HubSpot for transparent reporting.

Skills

Executive comms

Client advocacy

Strategic accounts

Stakeholder mgmt

Negotiation

Business analysis

Presentation skills

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Adobe Experience Cloud

CommerceTools

Job description

Tru Inc. is hiring an Account Director for an immediate permanent opportunity. Candidates with strong potential but less direct senior-level experience may be considered at the Account Manager level, with scope and compensation aligned accordingly.

Position Overview:-

The Account Director owns the full client lifecycle for a $3M to $5M account portfolio, serving as an executive advisor to clients and a strategic partner to internal teams. This role leads digital growth strategies across CRM, marketing automation, commerce, analytics, and related enterprise platforms.

Location:-

This is a hybrid role with some work-from-home flexibility. Preference will be given to candidates in the Greater Toronto Area, as the role follows a three-day-per-week in-office schedule to support collaboration, workshops, and client engagement. Travel to client and partner offices is required.

Core Responsibilities:-

• Portfolio Management: Own and grow 6-8 high-value client relationships, maintaining a $3M to $5M portfolio benchmark while managing budgets, contracts, invoicing, performance, satisfaction, and escalations.
• Executive Advisory & Alignment: Build trusted relationships with C-suite and executive stakeholders by translating business priorities into actionable digital transformation plans.
• Strategic Lifecycle Planning: Lead Quarterly Business Reviews and develop multi-year marketing and technology roadmaps aligned to measurable client outcomes.
• Cross-Functional Delivery: Partner with engineering, marketing, and delivery teams to define scope, milestones, budgets, and timelines.
• Commercial Growth: Collaborate with Business Development and Client Services leadership to shape proposals, expand accounts, and prioritize profitable growth opportunities.
• Operational Discipline: Maintain CRM accuracy and pipeline health in HubSpot to support transparent reporting, resource forecasting, and account risk management.

Technical Platform Ecosystem:-

The Account Director should bring strong conceptual and architectural awareness of enterprise technology platforms to guide client roadmaps across these areas:

• Enterprise CRM & Automation: Use Salesforce and related platforms to improve lead generation, audience data management, engagement tracking, and pipeline efficiency.
• Digital Experience & Content: Advise on Adobe Experience Cloud and CMS initiatives that create consistent customer experiences across web, mobile, and digital channels.
• Composable Commerce: Guide API-first and headless commerce strategies, including CommerceTools, to support flexible and scalable digital storefronts.
• Data Analytics & Insights: Use analytics platforms, including Google Analytics, to track performance, build reporting models, and recommend data-backed optimizations.

What You’ll Bring:-

• Professional Experience: 5 to 8 years of progressive experience in strategic account management, technology consulting, digital marketing, or enterprise agency environments.
• Technical Fluency: Experience managing enterprise-scale web applications, cloud solutions, systems integrations, or digital platforms.
• Executive Communication: Strong business analysis, storytelling, negotiation, and stakeholder-management skills for senior and C-suite audiences.
• Client Advocacy: Ability to navigate matrixed client organizations and turn ambiguous requirements into structured delivery plans.
• Solution Orientation: A results-driven mindset focused on delivering value, strengthening client relationships, and exceeding expectations.
• Education: Bachelor’s degree preferred in Marketing, Information Technology, Business Administration, or a related field.

Salary Range:- $100,000- $120,000

Working at Tru:-

At Tru, we put people first. We offer competitive salaries, a 100% employer-paid benefits package, and a hybrid work arrangement. Our culture is grounded in courage, entrepreneurship, diversity, and a passion for people, supported by regular team events and live gatherings that build connection beyond day-to-day work.

Our values are:-

• You Talk, We Listen
• Integrity at Our Core
• Quality as Standard
• Delivered On Time

Join Tru and help clients make measurable progress across the digital platforms that power their growth.