Accessories Specialist

Formulafordlincoln; Calgary; On-site; CAD 37,000 - 48,000; Full time

Job summary

Shaganappi GM is seeking an Accessories Specialist to support post-sale accessory recommendations and sales. You will educate customers, coordinate with Parts and Customs, and help build customized vehicle enhancements.

In this role you will nurture customer relationships, prepare quotes, and ensure timely accessory fulfillment while collaborating across Sales, Parts, and Customs to maximize satisfaction and drive accessory programs.

Qualifications

• Experience in automotive accessories sales or related role is an asset.
• Knowledge of accessories and customization options.
• Excellent communication and interpersonal skills with a customer-focused approach.
• Ability to build rapport and provide consultative recommendations.
• Strong organizational and follow-up skills.
• Ability to work across departments in a fast-paced dealership.

Responsibilities

• Discuss accessory options with customers and upsell related products.
• Educate customers on accessories and provide recommendations based on vehicle and lifestyle.
• Identify opportunities to increase accessory sales post-sale.
• Follow up with customers during off-hours when Parts is closed.
• Coordinate with Parts and Customs on availability and fulfillment.
• Prepare quotes, explain pricing, and communicate timelines.

Skills

Customer service

Communication

Product recommendations

Relationship building

Organizational skills

Tools

CRM software

Email

Job description

Shaganappi GM | Accessories Specialist | Opened on 10/07/2026 | Pay rate: $27-35 per hour

Accessories Specialist Job Description

Position Title: Accessories Specialist

Department: Parts / Customs

Reports To: Parts Manager and/or Fixed Operations Manager

Schedule: Tuesday to Saturday, full-time hours as scheduled by the dealership

Position Summary

The Accessories Specialist assists customers after their initial vehicle purchase by recommending, coordinating, and supporting the sale of vehicle accessories that enhance customer satisfaction and personalize the ownership experience. This role works closely with customers after the vehicle sale is complete, helping them identify accessories that best suit their needs, preferences, and lifestyle.

The Accessories Specialist also supports accessory sales opportunities that arise when the Parts Department is closed by proactively contacting customers who have recently purchased vehicles and offering product suggestions, education, and follow-up. This role also supports custom vehicle builds and works closely with the Customs Department to ensure accessory packages and build specifications are handled accurately and professionally.

Key Responsibilities

• Contact customers after the sale of their vehicle to discuss accessory options and upsell products that enhance the vehicle’s appearance, function, comfort, protection, or performance.
• Educate customers on available accessories and provide recommendations based on their vehicle, driving habits, lifestyle, budget, and preferences.
• Identify opportunities to increase accessory sales during the post-sale process and deliver a high level of customer service throughout the experience.
• Follow up with customers who purchase vehicles during hours when the Parts Department is closed and provide timely accessory suggestions and support.
• Assist customers in understanding which accessories are compatible with their vehicle make, model, and trim level.
• Prepare accessory quotes, explain pricing, and communicate installation timelines or product availability as required.
• Coordinate with the Parts Department regarding product availability, ordering requirements, and accessory fulfillment.
• Work closely with the Customs Department on custom vehicle builds, accessory packages, and special projects.
• Support the planning, coordination, and execution of customized vehicle enhancements.
• Maintain accurate documentation of customer communications, quotes, accessory requests, and completed sales.
• Communicate clearly with Sales, Parts, and Customs to ensure seamless customer experience after the vehicle purchase.
• Stay up to date on available OEM and aftermarket accessory offerings, promotions, and vehicle compatibility.
• Assist in resolving customer questions or concerns relating to accessories in a professional and timely manner.
• Promote dealership accessory programs and contribute to departmental sales goals.
• Perform other duties related to the role as reasonably assigned.

Qualifications and Skills

• Previous experience in automotive accessories sales, parts sales, dealership sales support, customer service, or a related role is considered an asset.
• Strong knowledge of automotive accessories, product fitment, and vehicle customization options is preferred.
• Excellent communication and interpersonal skills with a customer-focused approach.
• Ability to build rapport with customers and make helpful, consultative recommendations.
• Strong organizational skills and the ability to manage follow-up activities effectively.
• Comfortable working collaboratively across departments, especially with Sales, Parts, and Customs.
• Ability to prioritize tasks and work in a fast-paced dealership environment.
• Basic computer skills and ability to use dealership systems, email, and customer records effectively.
• A valid driver’s license may be required.

Working Relationships

• Parts Department
• Customs Department
• Management team
• Customers following vehicle purchase

Working Conditions

• This is a Tuesday to Saturday position.
• Work is performed in a dealership environment with regular customer interaction.
• The role may involve frequent communication by phone, email, and in person.
• Some flexibility may be required to meet customer and operational needs.

Performance Expectations

• Delivering excellent post-sale customer service
• Increasing accessory awareness and sales opportunities
• Providing accurate and helpful accessory recommendations
• Contributing positively to custom-built projects and customer satisfaction