Manager, Global Partnerships

Maple Leaf Sports & Entertainment Ltd.; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Bonus

Vacation time

Competitive benefits

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSEP) is seeking a client-centric, partnership marketer to develop and execute strategic sports marketing partnerships for top brands. You will focus on building and delivering integrated campaigns across digital, social, experiential, print, and broadcast to drive partner value and MLSE audience engagement.

You will lead senior client relationships, coach a small team, and provide thought leadership throughout ideation and delivery.

Qualifications

• 5-7 years of proven success in marketing, strategy, and/or partnership marketing roles with integrated channels (digital, social, experiential, broadcast).
• Experience coaching and inspiring a team of 2+ in an inclusive, empowering manner.
• Creative, energetic leader able to drive multi-platform marketing and digital solutions.

Responsibilities

• Lead a portfolio of integrated partnerships; build strong client relationships and elevate partnerships.
• Navigate a dynamic marketing mix across digital, social, experiential, print, and broadcast.
• Lead and coach a team of partnership professionals, giving timely feedback and development.
• Provide thought leadership during ideation and delivery; raise the bar on creativity and strategic delivery.
• Develop deep understanding of partners' business and competitive environment to meet objectives.
• Build and execute integrated marketing solutions that deliver partner objectives and drive team affinity.
• Develop, lead, and manage partner budgets with monthly and year-end reporting.
• Collaborate cross-functionally to fulfill responsibilities and activate programs.
• Use data to optimize programs and prepare post-mortems and year-end reports.
• Identify issues early and adapt, resolving conflicts with internal teams.

Skills

Marketing strategy

Partnership marketing

Account leadership

Team coaching

Client relationship building

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started. This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for.

Job Description

We are looking for a client-centric, partnership marketer with a passion for building and delivering outstanding campaigns to join the Global Partnerships team. This role will focus on the strategic building and execution of sports marketing partnerships for some of the world’s leading and emerging brands.

RESPONSIBILITIES

• Lead a portfolio of integrated partnerships; build strong and trusted business relationships with senior clients through regular and proactive contact, continually seeking to elevate partnerships.
• Understand a dynamic marketing mix; including digital, social media, experiential, print, and broadcast; equipped with creativity and innovative ideas.
• Lead and inspire a team of emerging partnership marketing professionals; provide coaching on their roster of accounts and offer timely and meaningful feedback.
• Provide thought leadership to partners during the ideation phase and throughout delivery; raise the bar of creativity and strategic delivery.
• Develop a deep and detailed understanding of the partners' business and competitive environment to continually deliver against business objectives for both the partner and MLSE.
• Build and execute creative, integrated marketing solutions that deliver against partner objectives and drive affinity for our teams in the marketplace.
• Develop, lead, and be accountable for individual partner budgets with monthly and year-end reporting requirements.
• Collaborate with internal partners cross-functionally to fulfill responsibilities, share information, and execute activations.
• Utilize data to drive decision‑making for program optimization and develop detailed post‑mortems on programs and year‑end reports.
• Proactively identify and manage critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise, able to find solutions along with the internal team.

QUALIFICATIONS

• You have 5-7 years of proven success in a marketing, strategy, and/ or partnership marketing role with knowledge of integrated channels including Digital, Social Media, Experiential and Broadcast.
• You have managed, coached, inspired, and been inspired by a team of 2 or more in an inclusive, empathetic, and empowering manner.
• You are a creative, energetic, and organized thought leader, driven to deliver breakthrough and compelling multi-platform marketing and digital solutions.
• You are inclusive and insightful; you seek to understand how others view and experience the world.
• You are up for a challenge: a demanding position where you can share in the wins of the organization alongside your colleagues across various departments.
• You are a high-performing individual and leader who brings positive and uplifting energy to work every day.
• You thrive in a fast-paced environment where no two days are the same.
• You can work during some events in the evenings and weekends when applicable – this is the sports and entertainment business, after all.
• You build and maintain excellent relationships with both clients and colleagues.
• You welcome and provide constructive feedback; you love to learn and ask questions, and you can step out of your comfort zone.
• You have excellent client communication skills, presentation skills, and confidence in leading conversations.
• You are responsible, accountable, and solutions-focused; you deliver on promises and take initiative.
• You are naturally curious and creative, seeking to constantly learn and share new trends and best practices.
• You are able to think long-term, see the big picture, strategize accordingly, and obtain buy-in at a variety of levels and across a variety of departments.

Job Posting Compensation Range/Rate: $85,000 - 100,000 annual base Bonus, vacation, competitive benefits, and many exciting perks are also included.

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.

Thanks for your interest in working on our team!