2026 Winter Co-op Cadillac Marketing And Sales Operations - Analyst

General Motors; Oshawa; Hybrid; CAD 30,000 - 45,000; Full time

Job summary

A leading automotive company in Oshawa is seeking a Marketing Co-Op student to support the Cadillac brand's Vehicle Sales and Marketing organization. You will conduct market analyses, assist with research, and collaborate across various functions. The role requires pursuing a Bachelor's degree and the ability to work full-time for 12 months starting January 2026. This is a hybrid position requiring 3 days on-site work per week.

Qualifications

• Must be in 3rd or 4th year of Bachelor's degree, or 2nd year with strong Co-Op experience.
• Valid Full Class G Ontario driver's license required.
• Able to work fulltime for 12 months starting January 2026.

Responsibilities

• Conduct competitive analysis and provide insights.
• Assist with market program evaluation and analytics.
• Support profit improvement initiatives.

Skills

Leadership skills

Interpersonal skills

Communication skills

Project management

Analytical skills

Education

Pursuit of a Bachelor’s degree in Business, Marketing, Finance

Tools

MS Outlook

MS Word

MS PowerPoint

MS Excel

Job description

Work Arrangement

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre three times per week, at minimum depending on stakeholder needs.

About GM

General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential. Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.

The Role

The Marketing Co-Op student will support the Vehicle Sales and Marketing organization for the Cadillac brand in Canada. Expect frequent interaction with GM Canada’s Leadership Team.

Key Responsibilities

• Competitive analysis and insights (online and in-person)
• Assist with research, go-to-market program evaluation, analytics, and uncovering insights and trends.
• Assist with the identification and execution of profit improvement initiatives
• Identify reporting process inefficiencies and implement solutions for continuous improvement
• Coordinate activities across functions including Marketing Communications, Finance, Legal, Sales, Customer Care, and US counterparts
• Enthusiastically embrace other assignments that may arise including:
• Assist vehicle marketing teams with market analysis (ICE and EV Market)
• Assist marketing communications team with various creative, media or event requests
• Support the execution of brand sponsorship events including auto shows
• Assist with employee/dealer/field communications
• Special assignments as required

Required Qualifications

• Pursuit of a Bachelor’s (3rd or 4th year, qualified 2nd year with very strong related Co-Op experience will be considered) degree in Business, Marketing, Finance
• Able to work fulltime, 40 hours per week in Canada, and for 12-month term (2-3 consecutive semesters) starting January 2026
• Have a valid Full Class G Ontario driver’s license, or equivalent Canadian out-of-province license

Preferred Qualifications

• Previous related sales and marketing work experience, or Co-Op terms
• Previous experience in automotive, or a strong curiosity about the industry
• Willingness to travel and relocate across Canada should full-time opportunities be offered

Desired Skills

• Outstanding leadership, interpersonal, and relationship management skills with the ability to effectively collaborate with varying levels of the organization
• Excellent written and verbal communication skills with the ability to distill complex subjects to a wider audience
• High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
• Evidence of strong character with integrity, honesty, accountability and trust
• Consistently demonstrates innovative thinking that is customer-centric
• Excellent project management skills and the proven track record to manage numerous projects at any given time
• Possess strong organizational, problem-solving, and analytical skills
• Fundamental digital literacy including understanding of MS Outlook, Word, PowerPoint with an emphasis on Excel

Sponsorship

PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP

Note - You must be enrolled in a co-op or internship program and meet the program’s eligibility requirements. All students must also be legally entitled to work in Canada.

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.

For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employer.