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Digital Media Planner/Buyer - Remote, Latin America

Bluelight Consulting

Brasilia
A distancia
BRL 271.000 - 381.000
Hace 30 días
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Digital Media Planner/Buyer - Remote, Latin America
Bluelight Consulting
Brasilia
A distancia
BRL 271,000 - 381,000
Jornada completa
Hace 30 días

Descripción de la vacante

A leading software consultancy in Brasília is seeking a Media Planning and Strategy Consultant to develop and execute comprehensive media plans. The ideal candidate has over 3 years of experience in media buying, proficiency in major platforms like Google Ads and Meta Manager, and strong analytical skills. This role offers remote work and numerous benefits, including competitive salaries and performance-based bonuses.

Servicios

Competitive salary and bonuses
Generous paid-time-off policy
Flexible working hours
Continuing education and training
Company-sponsored coursework

Formación

  • 3+ years of experience in media buying or B2B services.
  • Strong experience in paid media platforms.
  • Proven track record in performance marketing campaigns.

Responsabilidades

  • Develop media plans aligned with client goals.
  • Oversee execution of paid media campaigns.
  • Manage and allocate media budgets effectively.

Conocimientos

Media buying
Paid media platforms
Analytical skills
Communication skills
Problem-solving skills

Herramientas

Google Ads
Meta Ads Manager
LinkedIn Ads
Google Analytics
Descripción del empleo

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.


Media Planning & Strategy
  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
Campaign Execution & Management
  • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
  • Manage relationships with external vendors responsible for day-to-day campaign management.
  • Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
  • Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.
Budget Management
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost-saving without compromising campaign effectiveness.
Skills & Qualifications
  • 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.
Company Benefits
  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote

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* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.

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