User Acquisition Analyst

Wildlife Studios; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

Join a forward-thinking company as a UA Analyst, where your expertise in user acquisition will help shape the future of mobile gaming. In this dynamic role, you'll craft and execute strategic marketing plans, analyze campaign performance, and drive innovation in user acquisition strategies. Collaborating with product and marketing teams, you'll play a crucial part in expanding our player base and maximizing ROI. If you're proactive, analytical, and thrive in fast-paced environments, this opportunity is your chance to make a significant impact in the gaming industry.

Qualificações

• Bachelor’s degree in a relevant field or equivalent experience.
• Experience in user acquisition or performance marketing roles.

Responsabilidades

• Monitor and optimize user acquisition campaigns to maximize revenue.
• Develop marketing distribution plans and communicate with stakeholders.

Conhecimentos

Analytical Skills

Organizational Skills

Communication Skills

Proficiency in SQL

Proficiency in R

Proficiency in Python

Formação académica

Bachelor’s degree in Engineering

Bachelor’s degree in Computer Science

Bachelor’s degree in Business

Ferramentas

Facebook Ads

Instagram Ads

YouTube Ads

TikTok Ads

Applovin

Unity

Moloco

Descrição da oferta de emprego

Are you ready to shape the future of mobile gaming? We're seeking a dynamic UA Analyst to join our passionate User Acquisition team and drive our games to millions of players worldwide.

You will be responsible for defining and executing the distribution strategy for one of our titles, managing the budget allocation and operations of all User Acquisition campaigns across a variety of paid social (i.e. Facebook, Instagram, YouTube, TikTok) and ad network platforms (i.e. Applovin, Unity, Moloco). You will be the connection between product and marketing teams, prioritizing and managing different disciplines to attract players for our games.

We know that the work we do has a high impact on our company's success and culture. The right person for this position is curious by nature, very proactive, has high judgement in order to prioritize and solve problems, and can thrive in a fast and growing business.

What you'll do

• Monitor, analyze, and optimize new user acquisition and retargeting campaigns to maximize revenue and ROI.
• Craft and execute strategic marketing distribution plans for our games.
• Contribute directly to expanding and engaging our player base through cross-functional teamwork.
• Drive innovation on new strategies and tools of our user acquisition discipline.
• Maintain communication with game directors, executives, and key stakeholders on user acquisition performance.
• Develop an in-depth understanding of our games' vision, audience, monetization, and market positioning.

What you'll need

• Bachelor’s degree in Engineering, Computer Science, Business, or equivalent practical experience.
• Some experience in user acquisition, performance marketing, banking, or consulting roles.
• Strong analytical, organizational, and communication skills.
• Proficiency in programming, preferably in SQL, R, or Python.

Nice to have

• Familiarity with the mobile gaming industry landscape.
• Experience managing UA channels for digital products.
• Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating creative performance.

More about you

• Proactive and autonomous; you drive initiatives without waiting for instructions but ensuring necessary visibility and buy-in from key stakeholders.
• Exceptional communicator with a knack for influencing others.
• Thrives in high-demand environments and excels at prioritization.
• Experienced in managing complex projects with precision and clarity.

About Wildlife

Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Here, we create and maintain games that will excite, intrigue, and engage our players for years to come!

Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We're committed to providing accommodations for candidates with disabilities in our recruiting process.